Unlike other research firms, IBOPE Zogby International has a rich tradition of both creating and distributing content. IBOPE Zogby International regularly works directly with news organizations and, therefore, understands the importance of timely research and analysis. This experience uniquely positions IBOPE Zogby International to help clients respond effectively and efficiently to the 24/7 news cycle.
IBOPE Zogby International’s Communications Department can:
- Serve as consultants to help create a communications campaign, particularly one based on survey data;
- Create media releases and other marketing materials;
- Distribute media releases and assist with media coverage; and
- Track distribution and coverage across all media platforms, including both traditional and new media.
IBOPE Zogby International’s internal NewsWire service has a broad reach across most industries. It has been used for political campaigns, advocacy and non-profit groups, PR/Ad/Marketing/Communication firms, as well as private sector clients on a wide range of topics.