We offer a variety of focus groups including in-person, online, and bulletin board focus groups to fulfill every client need.
In-Person - This traditional format involves hosting a group of potential users of client products and services in a room with a facilitator. This method is best used when the participants needs to experience a product or service.
On-line - The online format is best used when a client needs a focus group of nationwide participants or busy professionals. This option, while less flexible than other methods, allows respondents to answer survey questions online at their convenience. It saves clients both time and money, and allows for the fastest turnaround for data analysis.
Intercept Interviews are conducted by teams of interviewers who visit specific locations, such as a busy street corner or an historic site, to capture data by directly talking with on-site participants.