IBOPE | Zogby Consulting

By: Zogby International  09-12-2011
Keywords: Market Research, Data Analysis, Market Research Firm

IBOPE Zogby International is a premier global public opinion polling and market research firm that offers timely, accurate results. IBOPE Zogby International works with a vast array of issue experts who offer insightful data analysis and provides exceptional client service.

In addition to polling and research data, IBOPE Zogby International provides consulting services in the use and implementation of its findings. Experts work with clients to develop and implement new strategies, and offer customized and attractive solutions to the issues they face. IBOPE Zogby International’s goal is to contribute, in a relevant manner, to the maximization of results by providing information and knowledge, primarily based on market, media and opinion research.

IBOPE Zogby International has partnered with JESS3 to provide customers with cutting edge technology to make research data come alive with graphics. Together, IBOPE Zogby International and JESS3 provide innovative solutions in the area of infographics and custom data visualization by creating a story of the data through pictures.

Keywords: Data Analysis, Insightful Data, Market Research, Market Research Firm, Opinion Polling,

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Other products and services from Zogby International


Zogby PR & Media Distribution

It has been used for political campaigns, advocacy and non-profit groups, PR/Ad/Marketing/Communication firms, as well as private sector clients on a wide range of topics. IBOPE Zogby International regularly works directly with news organizations and, therefore, understands the importance of timely research and analysis. Unlike other research firms, IBOPE Zogby International has a rich tradition of both creating and distributing content.


Zogby Full Service Market Research

Intercept Interviews are conducted by teams of interviewers who visit specific locations, such as a busy street corner or an historic site, to capture data by directly talking with on-site participants. In-Person - This traditional format involves hosting a group of potential users of client products and services in a room with a facilitator.


IBOPE | Zogby Methodologies

The resulting source list – whether from IBOPE Zogby International, a vendor or customer – is loaded into the computer-assisted telephone interviewing computer system and the randomize function within the CATI software is run to further assure a good mix for the final telephone list.