Websolutions - seo
search engine, Search Engine Optimisation, search engines
As an Internet marketing strategy, Search Engine Optimisation (SEO) considers how search engines
work, what people search for, the actual search terms typed into search engines and which search
engines are preferred by their targeted audience.In general, the higher ranked on the search results page, and more frequently a site appears in the
search results list, the more visitors it will receive from the search engine's users.SEO targets different kinds of search, including images, local searches, videos, news and more and
involves editing the content and website coding to both increase its relevance to specific keywords
and to remove barriers search engines may encounter when indexing your website.While the optimising of the site and it's pages for the content is one area of SEO (on-page),
promoting a site to increase the number of backlinks, or inbound links, is the other half of SEO (off-
When looking at building a website or improving one, it is important to look understand how people
search to maximise the traffic potential to your site.
Searches are performed with intent, the user wants to find something in particular, rather than just
land on it by happenstance. There are 3 types of intent for search queries:
Intent of surfing directly to a specific site. Opportunity: pull searcher away from destination.
Primarily non-transaction orientated (but can include research about product or service).
Information is the goal and no interaction beyond clicking and reading is required.
Not just credit card or wire transfer but free trial account, paying a bill, finding best local restaurant
for dinner tonight.
80% of searchers are informational in nature.
Build a relationship with users of informational content and they may be more likely to come back
for a related purchase. General queries often get the brand and site on searcher's radar which
initiates trust. The user will move on to specific searches that are more transactional or navigational
in nature.Example: Fox's Yacht Sales, Beneteau Main Distributor
*Source: www.google.co.uk - Data correct on October 2011.
, search engine
, Search Engine Optimisation
, search engines