WhiteboardSelling : Whiteboard Message Development

By: Whiteboardselling  09-12-2011
Keywords: whiteboard, Message Development, Whiteboard Presentation

WhiteboardSelling helps clients achieve a dramatic transformation in sales behavior in a short amount of time, often within just a few weeks.

WhiteboardSelling is "Story Selling"

The first step in WhiteboardSelling is nailing the message. A whiteboard presentation is more than just a list of bullets - it's a compelling visual narrative designed to showcase our clients’ products and services and demonstrate how they provide unique value to their customers and prospects.

Message Owners

The message development process begins by working with our customers' “message owners” – key members of sales, marketing, product management, professional services, and of course training and enablement – to define the scope of each whiteboard and understand key strategic and tactical goals, as well as competitive focus and other market elements. 

Whiteboard Frameworks

WhiteboardSelling has developed many different visual frameworks used as the basis for the whiteboard stories we create for our clients. In many cases, a client will require multiple whiteboard presentations developed for various business units or even tailored to different buyer types and market segments.  We also develop in-depth technical whiteboards if these are required.

Keywords: Message Development, whiteboard, Whiteboard Presentation

Other products and services from Whiteboardselling


WhiteboardSelling : Broadcast Solutions

Once you've developed a compelling whiteboard story, and you've trained and certified your sales organization on how to beat the competition, you will want to further leverage these great assets. Because our Flash Whiteboards include your corporate messaging they are an excellent way to ensure that your sales and marketing teams keep on message and on target.


WhiteboardSelling : WhiteboardSelling Workbench™ Technology Platform

The WhiteboardSelling Workbench enables our clients to become self-sufficient in whiteboard message development, enablement, certification and analysis of field personnel proficiency. If you are planning an investment in whiteboard development and training initiatives, there are a number of key considerations related to managing the effort.


WhiteboardSelling : Whiteboard Certification

By identifying specific strengths and weaknesses for each individual - in both solution knowledge and sales skills – we help our clients avoid sending ALL field personnel to ALL training sessions, focusing only on the education and skills development that are required by each person.


WhiteboardSelling : Solutions Oveview

Whether using a whiteboard, a flipchart, the back of a napkin, an air sickness bag or a tablet PC via webinar, sales teams can now use “visual story telling” to spark an interactive dialogue with their customers and prospects and communicate in a confident, compelling and consistent fashion. The WhiteboardSelling solution provides a dramatic shift in sales culture that translates into increased sales effectiveness and morale.