WhiteboardSelling : Whiteboard Message Development

By: Whiteboardselling  09-12-2011
Keywords: whiteboard, Message Development, Whiteboard Presentation

WhiteboardSelling helps clients achieve a dramatic transformation in sales behavior in a short amount of time, often within just a few weeks.

WhiteboardSelling is "Story Selling"

The first step in WhiteboardSelling is nailing the message. A whiteboard presentation is more than just a list of bullets - it's a compelling visual narrative designed to showcase our clients’ products and services and demonstrate how they provide unique value to their customers and prospects.

Message Owners

The message development process begins by working with our customers' “message owners” – key members of sales, marketing, product management, professional services, and of course training and enablement – to define the scope of each whiteboard and understand key strategic and tactical goals, as well as competitive focus and other market elements. 

Whiteboard Frameworks

WhiteboardSelling has developed many different visual frameworks used as the basis for the whiteboard stories we create for our clients. In many cases, a client will require multiple whiteboard presentations developed for various business units or even tailored to different buyer types and market segments.  We also develop in-depth technical whiteboards if these are required.

Keywords: Message Development, whiteboard, Whiteboard Presentation

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