The growing trend of consumers uploading and sharing data and
becoming web publishers and web editors is creating an increasing
amount of unstructured web content. Much of this data is classed as
junk inventory by publishers and advertisers, and therefore it is
very difficult to target and monetise.
Whether a web user is uploading photos of a weekend break onto
their favourite social network or browsing an entertainment blog in
search of celebrity gossip, the vast majority of this content is
ineffectively targeted by current web advertising platforms due to
a lack of relevant text metadata or cataloguing.
As a response to this growing trend, WeSEE has developed WeSEE:
Ads, an advertising product that organises and understands
unstructured data, converting unmonetisable content into ad space
By incorporating visual targeting as well as text based
targeting to advertisers and publishers, WeSEE: Ads will enable
this user generated information to be classed as advertiser
relevant. How WeSEE: Ads works:
WeSEE's IP protected pattern and image recognition advertising
technology enables publishers and advertisers to exploit website
content in new and exciting ways.
WeSEE: Ads utilises a number of WeSEE's technological
breakthroughs to enable brands to achieve higher monetisation and
boost the success levels of their advertising campaigns.
The benefit of utilising WeSEE: Ads is that web publishers can
offer increased relevance to advertisers and boost their saleable
For more information on WeSEE: Ads fill in the
headlining your message 'WeSEE Ads'.