WeSEE Products - Ads

By: WeSEE  09-12-2011
Keywords: Advertising, Publishers, Web Publishers

The growing trend of consumers uploading and sharing data and becoming web publishers and web editors is creating an increasing amount of unstructured web content. Much of this data is classed as junk inventory by publishers and advertisers, and therefore it is very difficult to target and monetise.

Whether a web user is uploading photos of a weekend break onto their favourite social network or browsing an entertainment blog in search of celebrity gossip, the vast majority of this content is ineffectively targeted by current web advertising platforms due to a lack of relevant text metadata or cataloguing.

As a response to this growing trend, WeSEE has developed WeSEE: Ads, an advertising product that organises and understands unstructured data, converting unmonetisable content into ad space gold.

By incorporating visual targeting as well as text based targeting to advertisers and publishers, WeSEE: Ads will enable this user generated information to be classed as advertiser relevant.

How WeSEE: Ads works:

WeSEE's IP protected pattern and image recognition advertising technology enables publishers and advertisers to exploit website content in new and exciting ways.

WeSEE: Ads utilises a number of WeSEE's technological breakthroughs to enable brands to achieve higher monetisation and boost the success levels of their advertising campaigns.

The benefit of utilising WeSEE: Ads is that web publishers can offer increased relevance to advertisers and boost their saleable advertising inventory.

For more information on WeSEE: Ads fill in the

headlining your message 'WeSEE Ads'.

Keywords: Advertising, Publishers, Web Publishers

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Рост числа Интернет-пользователей, увеличение числа веб-площадок приводят к росту объема загружаемого веб-контента. Большая часть этих данных рассматривается как бесполезная информация, поэтому очень сложно использовать ее для таргетинга рекламных объявлений.