Advertising – Webwalker

By: Webwalker  09-12-2011
Keywords: Video

Man, the brits sure are able to make ads worth watching. If you like it check out the Making of as well, which is worth it. Hat tip to AdGoodness

Joe Thornley graciously invited me to the Roundtable he is organizing on Social Media Metrics and measurement. I am happy to participate and interested in the subject matter, but also smart enough to know that there are others who will be in attendance far more knowledgeable than I on the subject To prep us Joe [..]

I have recently been turned on to The Kaiser Edition and he has some great posts, interesting commentary. Hisrecent slideshare post however was gold. At great risk of just being a repeater of some buzz worthy content, I will post it below. This kind of stuf has been on my mind alot and I have [..]

An interesting article in the Media Post Video Insider got me thinking. In the race for media buyers to turn online video into something they are familliar with, namely broadcast TV, an important opportunity has been lost: the ability to really measure something. In the rush to maximize impressions of video content online, media sellers [..]

Only in the Age of YouTube could the people from stock footage be able to speak out about how their footage is used. I can’t stand political attack ads, but this one comes off okay in my book. I also appreciate that Obama campaign didn’t take the easy route out and make it look like [..]

Keywords: Video

Other products and services from Webwalker

09-12-2011

Canada – Webwalker

I am late to the party on this one, but DDB Canada launches a new social media arm and has already started taking some constructive criticism from several of the Canadian Social Media types about how they are launching the division. I am happy to participate and interested in the subject matter, but also smart enough to know that there are others who will be in attendance far more knowledgeable than I on the subject To prep us Joe.


09-12-2011

Culture – Webwalker

Who made an excellent point about it: “It is interesting though that in the days before the internet, something like this would almost never get seen. By virtue of being in the web business if I had to read and understand every ULA that I “agreed to” I could never get any work done. With the ease of distribution we all get to enjoy this fingerlicking goodness that one person was creative enough to notice..


09-12-2011

Blogs – Webwalker

While I wouldn’t exactly call these three trends “hidden” they are not easily supported with numbers. I have recently been turned on to The Kaiser Edition and he has some great posts. At great risk of just being a repeater of some buzz worthy content. Hisrecent slideshare post however was gold.


09-12-2011

Calgary – Webwalker

There aren’t too many things that can get me to wake up early on a Saturday morning when it is my turn to sleep in, but a BarCamp in my town and seeing Guy Kawasaki are definitely two of them. Having just moved to Calgary I am not going to pretend I have anything of value to say on the municipal politics front, however I am fascinated by what Jeremy Zhao is doing.


09-12-2011

Attention – Webwalker

I would have loved to see the pitch for the WhopperFreakout idea:”So we are proposing that we take your flagship food item and take it off the menu and then film people’s reactions.. This “We didn’t start the Fire”format is getting a bit tired, the execution is not great, but I couldn’t agree more with the message. Just about everyone I know is spending considerably less time on Facebook these days comscore reports that the ads don’t work.