Kathy is the Marketing Director for a company that manufactures consumer products.
She is charged with developing awareness and lead generation campaigns. She employs interactive and social media along with her traditional channels. Kathy works closely with the Director of Sales who is always hoping for stronger leads. In the past, she has hosted webinars with basic web conferencing software but she hasn’t been satisfied with the experience or the results. Kathy had used other web conferencing software in the past and was tired of having to synchronize data manually. She would love to see her name alongside one of those marketing success stories she’s always reading.
Her goals were these:
- Ability to have full circle tracking and reporting – target to lead to sale
- Make it easy to register and send automated reminders
- Record and reuse content across multiple channels
- Get everybody in every time and make it engaging
Since they used Salesforce.com, she decided to try iLinc because it has a . To help her manage her first event, she engaged one of iLinc’s . The whole experience convinced her to choose . To her pleasant surprise, she found that all data tracked to campaign member records in . She could prove ROI through campaign influence reporting. Attendees became unique leads even if they were forwarded the invitation from another contact. She had tools to read engagement and bring attendees’ attention back when they drifted off to check email. Last, she recorded the event and edited several versions to repurpose for other channels. Thanks to , Kathy is creating revenue driving webinars and is a marketing success story.