Web Design Produces Positive Impressions
Professional web design is critical to gaining the trust of your website users. First impressions are created in the first few seconds a visitor spends on your website. This is all the time your business has to convey the image you are trying to build. If your site performs poorly, is hard to navigate, or is confusing with its imagery, trust in your product or service is instantly undermined. Effective web design incorporates many elements into its success:
An intuitive, well-designed website will quickly guide users to their goals. A complex and confusing hierarchy makes finding needed information frustrating and difficult.
A navigation system should guide visitors easily through all levels of a website. Employing navigation standards can drastically improve usability performance.
Accessibility refers primarily to the technical ability of users to access and move through your site, making sure that content is accessible and visible in all browsers and without special actions.
The usability of content itself is often overlooked, but its importance cannot be overstated. The descriptive nature of headlines, accuracy of information and the quality of content all factor into a site’s ability to influence visitors.