For B2B marketers, marketing automation technology provides the means to be more efficient and more effective. While marketing automation provides a great opportunity for marketers to truly deliver value to their organizations, it’s also creating an issue in that most marketers have never been required to make a major software purchase. It’s no wonder so many are asking, “Where do I start?”
In addition, the vendors are plentiful (over 100!) and the promises are many in terms of what these solutions can do. Not to mention, it’s extremely challenging to differentiate one solution and its features/functionality from another. As a marketer you need an objective source to cut through the noise, and help match your business process needs with the technology solution that best fits your organization.
To help you select the right marketing automation vendor, The Annuitas Group provides Marketing Automation Selection Services. Through this service, we help you weed through the complex process of selecting a vendor from beginning to end. This includes reviewing your current lead management process (and any potential gaps), defining process and technology requirements, identifying potential vendors, scheduling demos, securing pricing, and making recommendations on both the final vendor selection and implementation planning. And because we are vendor agnostic (we do not take referral commissions from any vendor), we can be truly objective on our clients’ behalf. The end result is that you will be confident that your organization has selected the right marketing automation partner.
Marketing Automation Selection Services includes…
- Demand generation and lead management process review
- A detailed process and technology requirements document
- Budget planning
- Initial recommendation of marketing automation vendors
- Liaison services between vendors and clientele
- Software demos facilitation
- Vendor evaluation
- Proposal and pricing review
- Final vendor selection recommendation
- Implementation planning consultation