A fundamental shift is needed in the way we handle leads. Mass blasting the entire database or routing every “lead” that raises their hand directly to sales results in frustrated and wasted time for all involved. More importantly, it could be costing your company thousands, even millions of dollars. Something has to change and it starts by addressing your lead management process. Only through developing and implementing a Lead Management Framework™ will you be able to address these issues and achieve a measurable return on marketing and sales.
We Have a Lead, Now What?
Recent research by Gartner, Aberdeen Group and other analysts confirm that creating a documented, standardized lead management process is the fastest way to increase marketing and sales effectiveness. We know this is no easy task. That’s why The Annuitas Group has created six distinct lead marketing service offerings to assist you in every phase of evaluating, developing, implementing and executing a Lead Management Framework™. Each lead marketing service offering is comprised of a proprietary methodology that helps you:
- Create alignment between your marketing and sales organizations
- Identify the gaps and opportunities for improving lead management
- Implement clearly defined steps and processes within your organization
- Develop metrics to report campaign success and benchmark future campaigns
The Annuitas Group’s Lead Marketing Service Offerings