B2B Lead Management Marketing Services

By: The Annuitas Group  09-12-2011
Keywords: Marketing And Sales, Management Process, Lead Management Process

A fundamental shift is needed in the way we handle leads. Mass blasting the entire database or routing every “lead” that raises their hand directly to sales results in frustrated and wasted time for all involved. More importantly, it could be costing your company thousands, even millions of dollars. Something has to change and it starts by addressing your lead management process. Only through developing and implementing a Lead Management Framework™ will you be able to address these issues and achieve a measurable return on marketing and sales.

We Have a Lead, Now What?

Recent research by Gartner, Aberdeen Group and other analysts confirm that creating a documented, standardized lead management process is the fastest way to increase marketing and sales effectiveness. We know this is no easy task. That’s why The Annuitas Group has created six distinct lead marketing service offerings to assist you in every phase of evaluating, developing, implementing and executing a Lead Management Framework™. Each lead marketing service offering is comprised of a proprietary methodology that helps you:

  • Create alignment between your marketing and sales organizations
  • Identify the gaps and opportunities for improving lead management
  • Implement clearly defined steps and processes within your organization
  • Develop metrics to report campaign success and benchmark future campaigns

The Annuitas Group’s Lead Marketing Service Offerings

Keywords: Lead Management Process, Management Process, Marketing And Sales,

Other products and services from The Annuitas Group


Create sales and marketing alignment and improve revenue

The end goal is to provide a catalyst event that creates alignment between marketing and sales, gains executive buy-in and provides a starting point for a more comprehensive lead management audit. Marketers need a way to quickly identify specific lead management issues so they can move their organizational mindset from being one of resistance to one focused on process change.


Marketing and sales automation services to maximize lead management

We become a virtual member of your team to ensure your organization is maximizing your marketing automation investment and utilizing it to bring efficiency to your lead management process. The Marketing Automation Optimization service offering includes our expertise in helping to facilitate the implementation of marketing automation software from a process perspective.


Marketing Automation Selection ServicesThe Annuitas Group

This includes reviewing your current lead management process, defining process and technology requirements, identifying potential vendors, scheduling demos, securing pricing, and making recommendations on both the final vendor selection and implementation planning.


Outsource Your Lead Management Needs to B2B Marketing Experts

Even after the implementation of the Lead Management Framework, some companies choose to benefit from The Annuitas Group’s on-going, third party insight and expertise on lead management issues. Through regular reviews, meetings and working sessions with stakeholders, we assist in maintaining “best-in-class” status, upholding a measurable impact on revenue and enhanced ROI.


Experts in Creating a Lead Management Framework for B2B Companies

You may or may not have the internal resources to dedicate to implementing a new lead management process, but one thing is for sure – you want to get it right the first time and maintain the momentum and organizational alignment that effective process creates.


B2B Lead Management Audit Services & Expert

Having a Lead Management Framework in place will help marketing generate more qualified leads, shorten the sales cycle, and ultimately lead to increased revenue and profitability. A Lead Management Audit by The Annuitas Group serves to help clients “know what they don’t know” by walking through and examining every step of the Lead Management Framework.