Event Management

By: The Agency Group Events & Entertainment  09-12-2011
Keywords: Event Management, Events Management

What is live event management? This is a growing field of managing live events for all kinds of occasions from parties, weddings, corporate events, trade exhibitions, award shows, product launches, sporting events, charitable and fundraising events, political and social events, celebrity events, fashion shows, concerts, festivals – the list goes on.
To manage a live event, a whole host of people are involved but those overseeing managing live events will most likely be Events Managers or Marketing professionals or PA’s with events management as part of their role.

The function of live events management involves much planning and attention to detail, so is suitable for people who thrive on this kind of pressure. Event Management planning will generally include: identifying event goals, creating and presenting event proposals to clients, managing event-planning schedules, organisational charts, duty rosters, detailed record-keeping, recruitment (of staff for the event), reviewing event contracts and agreements – with the client and also any contracted suppliers and identifying troubleshooting for the event.

The role of the Event Manager will also include the essential task of working well with all people involved in the event – so they must be able to identify the team roles and resources available to them, manage event and task timelines and manage, plan and co-ordinate team and suppliers.
The individual tasks will come down to the specifics of the event but as a start, location, venue, housekeeping (furniture, facilities etc), sound and vision production, live entertainment and catering will be some of the initial considerations.
In managing live events, the Events Manager may also have to consider marketing the event and enabling press and PR. This may mean working with a current Marketing team or finding a PR agency to identify the appropriate publicity required for the event. There are a number of PR companies that specialise in PR for live events management so will be worth considering if it is a particularly large or important event.
A further important part of managing live events is collating event evaluation. This is important to the client to identify the success of the event and also for the live events management company themselves, to identify any problems which occurred which can be avoided for future events.
For those interested in working in Live Events Management, if there is no way to move into this within a current role or organisation, the best way to see if its for you is to try and get an internship or placement or an entry position with an events management company. There are a number of charities that are also looking for volunteers to help out with events too as well as a number of Event Management qualifications that can be obtained.

Keywords: Event Management, Events Management

Contact The Agency Group Events & Entertainment

Email - none provided

Print this page

Other products and services from The Agency Group Events & Entertainment


Corporate Events

Its very frustrating when you have travelled to a location, only to be told by reception staff that they haven’t heard of the event you are supposed to be attending and there are no signs anywhere to tell you where to go – as this is when people just want to turn around and go home.


Setting Up A Business

If an unforeseen accident happens at your event, who pays?As we all become increasingly aware of our legal rights, and with access to legal services become more widely available, more and more individuals and companies will resort to legal action to address any losses incurred either to property or as a result of personal injury.


Branded Live Events

This is built around the customer’s experience (at the Live Event) of interacting with the Brand in a seemingly natural environment, which is why drinks, phone network and social networking brands do so much with live music in particular. Such brands are looking for new and different ways with which to interact with new potential – and particularly young – customers and there is no better way than with Branded Live Entertainment.


How To Do Business

With the increase in use of laptops, smart phones etc, -these web-based tools for planning events can only make event planning easier – not just for the organisation planning the event but for attendees too, and anything which makes it easier for attendees and delegates to book and confirm attendance at an event can only be a good thing.



Sub-letting can give you some welcome extra income, as you rent areas of your office your business is not using – you’re heating and lighting them, after all, so they may as well have people in them. If you want full control this is the way to go, as well as being cheap per square foot – as long as you take into consideration you’ll be doing all the admin and paying all the bills.


Event Insurance

A wave of litigation and expensive settlements means that H&S and insurance are two very hot topics for anyone putting on an event nowadays and there are stringent laws and guidelines covering both. Very recent parliamentary action is starting to curtail the personal accident claims and ‘ambulance chaser’ industry, but events organisers still need to be covered and protected.