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By: Tamiyablog  09-12-2011
Keywords: Grand Prix

Siam Tamiya, a model kits company in Thailand, has had its 2011 calendar recognised with a new set of awards with the Grand Prix for Design at the Spikes Asia creative advertising festival, following on from a Gold Design Lion at Cannes in June. Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers and so developed a wall calendar that could be turned into twelve modeling kits to be assembled and displayed for others to see. Each month customers would look forward to the day they could start on the new project. As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modeling enthusiasts.

The Tamiya Calendar campaign was developed at Creative Juice, Bangkok (TBWA), Thailand, by chief creative officer/art director/graphic designer Thirasak Tanapatanakul, graphic designers Tienchutha Rukhavibul, Manasit Imjai, Chalermpun Punjamapirom, Nitipong Tancharoen, Kingkanok Munkongcharoen, Kantaphat Witwasin, Irada Sribyatta, Chittiporn Chittapootti, Manamai Rodpetch, Sermpan Bunyalumlerk.

Keywords: Grand Prix

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Event Report «

For the celebration of the 5 first years, we decided to give a new Sand Rover kit as the original version was released almost exactly 30 years ago and also 5 years after Tamiya’s first RC-car and also because of being kit number 58500. In the past years we have received several offers to get sponsors and add advertisements, but we declined and decided to pay all the running costs ourselves to guarantee being as neutral and objective as possible.


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The home of RC electric buggy that reprinted the Tamiya Rough Rider Parts consisting of metal, XR311 and I wanted to reprint it ?Ida Konbattobagi events.. The wheel also seen Def and ingenuity, and I use the F103 is also part of the high points. The reason for this is that the products have not gotten that gem is based on the old kit. Dairekutodoraibutaipu finally again that the car was released to the RC.


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