Strong Finish | Services

By: Strong Finish  09-12-2011
Keywords: writers, Copywriting, Proofreading

STRONG FINISH offers the following services*: manuscript evaluation, copywriting, substantive/structural editing, stylistic editing/line-editing/editing ESL, copy-editing, and proofreading.

Manuscript Evaluation

As much as you may feel "done" after completing the first draft of your fiction or nonfiction manuscript, don't let yourself off the hook. At this stage, publishers usually provide established writers with a team of editors to scrutinize their manuscripts and provide comprehensive notes toward revision. Most first-time writers, however, need to find this help independently. So, POLISH YOUR PROSE LIKE THE PROS: know that your first draft needs work and obtain constructive input in the form of a manuscript evaluation.

STRONG FINISH will provide one read-through of your entire manuscript and a computer-generated multi-page critique† that:

1. comments on the content, including characterization, dialogue, setting, believability, and research

2. comments on the writing technique, including technical ability and style

3. suggests steps to further develop the manuscript

4. responds to three particular questions submitted by the author (optional).

for details about submissions and fees.


Effective copywriting persuades your audience to act, whether it's to buy a product or subscribe to an idea. Our copywriting services include:

•  advertising material (copy, scripts, news releases)

•  corporate/business writing (reports, marketing plans), and

•  ghost writing.

for details about submissions and fees.

Substantive/Structural Editing

For first-time writers, the substantive/structural phase of editing follows through on the points raised in a manuscript evaluation, as writer and editor work closely together to focus and strengthen a manuscript to prepare it for consideration by literary agents or publishing houses. For established writers or non-trade clients, this phase of editing includes:

•  clarifying and/or reorganizing a manuscript/project for content and structure

•  suggesting or drafting changes for the author

•  may include negotiating changes with author.

for details about submissions and fees.

Stylistic/Line-Editing/Editing ESL

Once the "big picture" editing is complete, it's time to consider the nitty-gritty. Stylistic or line-editing includes:

•  clarifying meaning, eliminating jargon, smoothing language, and other non-mechanical line-by-line editing

•  may include checking or correcting reading level, creating or recasting tables and/or figures, negotiating changes with author.

•  for ESL authors, we ensure that your English is correct and effective while retaining your style and the meaning of your content.

for details about submissions and fees.


Getting down to the nuts'n'bolts of language, copy-editing includes:

•  editing for grammar, spelling, punctuation, and other mechanics of style; checking for consistency of mechanics and internal consistency of facts; marking head levels and approximate placement of art; notifying designer of any unusual production requirements

•  may include Canadianizing; metrication; providing or changing system of citations; writing or editing captions and/or credit lines; writing running heads; listing permissions needed and/or obtaining them; providing or editing prelims, back matter, cover copy and/or CIP data. May also include negotiating changes with author

•  may include fact-checking: checking accuracy of facts and/or quotes by reference to original sources used by author and/or from other sources

•  may include mark-up/coding: adding designer-written specifications for typesetter or word processor.

for details about submissions and fees.


The last line of defence to ensure your manuscript/project is error-free, consistent in style and format, and your message is maximized, proofreading includes:

•  reading proofs against edited copy, catching typos or other glitches. Galley proofing may include incorporating and/or exercising discretion on author's alterations; flagging locations of art and page references; verifying computer codes

•  page proofing may include checking adherence to mock-up (rough paste-up), accuracy of running heads, folios, and changes made to type in mock-up, checking page breaks and location of art, and inserting page numbers to table of contents and cross-references if necessary

•  may also include checking vandykes and colour mats (press proofs).

for details about submissions and fees.

*as defined by The Writers' Union of Canada and the Editors' Association of Canada. †STRONG FINISH follows the Manuscript Evaluation Services format and fees as outlined by The Writers' Union of Canada. Evaluation of a manuscript and subsequent changes or suggestions followed by the author do not necessarily guarantee publication. Evaluation will be based on our more than 100 years of collective publishing experience.

Keywords: Copywriting, Copywriting Services, Manuscript Evaluation, Proofreading, writers