SEO - Internet Marketing - Custom Web Solutions

By: Solo Vita Consulting  09-12-2011
Keywords: Marketing, Internet Marketing, Search Engine Optimization

We can design your website to be “Search engine optimized” (SEO). SEO is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of searches including image searches, local searches, and industry-specific vertical search engines.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term was developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

Search Engine Marketing, optimization of existing websites (SEM), this is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, and paid inclusion. SEM is the practice of buying paid search listings.

Having helped many companies successfully market their businesses, we have the experience and real-world knowledge to help you market your business on-line or via more traditional means.

The most asked question we get asked is 'should I advertise with Google or Yellow Pages on-line?'. Here is our response to the frequently asked question:

Google Adwords ver Yellow Pages:

Market research shows that when people searching for a specific business online, they tend to use search engines as their first option (Google, Yahoo, Bing, etc). If they cannot locate the business they are looking for with a standard search engine, then they may possibly turn to the Internet Yellow Pages or other business directories.

Over 80% of people use the internet to research a purchasing decision and over 80% of these people use Google to do the searching. Google logs 2 billion searches a day, meaning that up to 300 million people use Google Search a day.

Yes, the Internet Yellow Pages may offer you a placement within their directory, but if your website doesn't show up on the first two to three pages of the major search engines like Google, Bing and Yahoo, your website is virtually nonexistent! The risk you take of not being found among the top search engines allows for your competitor to be found instead. Can you afford to make the assumption that your prospective clients are going to search for you at Yellow Pages Online in order to find you? Probably not.

Implementing a successful paid search campaign is getting more complex as search engines constantly improve their algorithms to score your advertisement and website on quality of relevancy.
A poorly run campaign can cost significantly more and convert far less visitors than a campaign run by a seasoned professional.
Monthly PPC Campaign Management Service Provided:
Pay Per Click Keyword Research - we conduct research into which keywords and phrases will provide you with the maximum return on their investment.

Staying connected to your customers is one of the most important aspect of any business, it costs a lot less to keep a customer then it does to find a customer. Email Marketing Comes of Age,  people that sign up for your email may be the most valuable customers and prospects you have.  With 97% of consumers using email - and 94% of marketers - email is pretty much ubiquitous whether you are sending or receiving. Creating and Managing a effective email marketing campaign is becoming more important than ever, investing in the right email marketing tools and support is imperative. Email Marketing will help you connect and stay connected to your customers in a very cost effective way!

Creating and Managing social media sites/accounts may add value to your internet presence  and bottom line but only if done properly. Developing a social media strategy is very important and should be done before diving into these social media waters.

With my Social Media Management partners we are able to develop a strategy then create and manage your social media sites (Facebook, Twitter and Blogs)

Keywords: Engine Optimization, Internet Marketing, Market Research, Marketing, search engine, Search Engine Marketing, Search Engine Optimization, Seo

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