Insightrix Research - SMS Surveys

By: Insightrix Research Services  09-12-2011
Keywords: data collection, Sms Messaging, Mobile Survey

Insightrix�s SMS data collection tool provides instant feedback and utilizes mobile phone technology to capture real-time responses from customers, employees, and the general public.  It is convenient, accurate, and cost effective. 

SMS Surveys

Using SMS messaging, anyone with a text-enabled mobile phone can participate in a survey.  A valuable addition to Insightrix�s other data collection methodologies, mobile SMS surveys provide access to people wherever they are!  This �in the moment� aspect is critical, as  feedback collected immediately after an event is more accurate than feedback collected one or two weeks later. In Canada, with approximately 70% of residents over the age of 14 having a cell phone, SMS surveying is a powerful new data collection technique.

How it Works

There are two options available when administering SMS surveys: inbound and outbound.  Inbound, as seen on TV shows like Canadian Idol, is administered by having your target audience punch in a short string of numbers (a short code) on their cell phone, along with a response.   Imagine having your patrons send you instant feedback while they are checking out of your hotel, or have consumers who just saw your ad provide comments on the ad! Just place mobile survey keywords in ads, in stores, or on coupons or bills and watch your results come in!

The other method for administering mobile SMS surveys is outbound.  This is possible if you know the cell phone numbers of your target audience, in which case we simply send a mobile survey invitation and subsequent questions to   potential respondents.  The questions can be programmed to be sent one at a time as separate text messages, each one sent after the previous question was answered, or all at once.  The survey technology enables skip logic so that only certain questions are asked of those for whom they are applicable. 

Possible Uses

SMS surveys can be used for many different purposes, including:

  • Advertising awareness and tracking
  • Brand and sponsorship awareness
  • Voice of the customer
  • Customer/event satisfaction
  • In-store/point of sale feedback
  • Time-sensitive feedback
  • Diary tracking
  • Panel surveys

Keywords: Advertising Awareness, data collection, Diary Tracking, Mobile Survey, Sms Messaging,

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