Insightrix Research - Advertising Effectiveness

By: Insightrix Research Services  09-12-2011
Keywords: Advertising, Ad Tracking, advertising research

 

Pre-testing

Advertising is important for the success of a business but it carries a hefty price tag.  Before you purchase your media plan, it is wise to test your advertisement(s) first. The role of pre-testing is to help companies identify the best possible advertising concepts to drive the sales results you want.  Insightrix typically conducts pre-testing via online surveying and/or focus group testing. 

In-Market and Post Testing

Measuring advertising effectiveness is an important part of the advertising research process. It can provide information on the ad�s performance as well as on the success of your media plan.

Insightrix� Ad Tracking Service called AdTracker� is a proven methodology of measuring advertising effectiveness.  Our approach is based on experience and a sophisticated measurement model.  The features of our model include measurement of claimed recall, proven recall, prompted recall, and linkage to the company�s brand.  These features combine to provide clients with "added value" and ensure sound decision-making on creative and media issues.

Keywords: Ad Tracking, Ad Tracking Service, Advertising, Advertising Effectiveness, advertising research, Media Plan, Testing Measuring,

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