Advertising is important for the success of a business but it carries a hefty price tag. Before you purchase your media plan, it is wise to test your advertisement(s) first. The role of pre-testing is to help companies identify the best possible advertising concepts to drive the sales results you want. Insightrix typically conducts pre-testing via online surveying and/or focus group testing.
In-Market and Post Testing
Measuring advertising effectiveness is an important part of the advertising research process. It can provide information on the ad�s performance as well as on the success of your media plan.
Insightrix� Ad Tracking Service called AdTracker� is a proven methodology of measuring advertising effectiveness. Our approach is based on experience and a sophisticated measurement model. The features of our model include measurement of claimed recall, proven recall, prompted recall, and linkage to the company�s brand. These features combine to provide clients with "added value" and ensure sound decision-making on creative and media issues.