Arxus | Our Services - smartplan

By: Arxus  09-12-2011
Keywords: Website, Basic Audit


The first stage of any web project should be proper planning. Our SmartPlan services cover all aspects of planning your website, from a basic audit of your existing website, to an analysis of your competitor's websites, to a detailed Web Plan, and more.

Web Plan
Measure twice, cut once. Before you get to work on your website you need good ideas and a solid plan. From choosing the right domain name and web host to the architecture and design of your site, a plan is important. Most companies have a Business Plan, a Marketing Plan, and perhaps a Strategic Plan. A good Web Plan is a key part of your overall business strategy.

Website Audit
A Website Audit can suggest ways to improve your website and help you identify opportunities to integrate the Web into your overall marketing and communications strategy.

Industry and Competitive Analysis
Being aware of what other companies in your industry are doing on the Web will help you make informed decisions. This analysis is part of our Web Plan, but we also provide this service on its own. Many companies find it valuable to have detailed research on how their competitors are using the Web.

Customer Research
Your customers can be an excellent source of information and ideas for your website. Knowing what they want will help you create a web strategy that meets their needs. We can interview key customers for you and find out what features and information they would like to see in your website.

Advice and Strategy
We can provide an outside opinion on your web strategy, or other ideas you have for your website. Since we get paid directly for our time based on an hourly consulting rate, we can offer unbiased advice. We're not trying to sell you a software product or web hosting services. You can be sure we'll give you an honest opinion.

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Ballpark Costs
(any taxes are on top of what is listed here)
We bill our work at an hourly rate of $85 per hour. Three hours of consulting on an idea you have for your website would cost $255. We've done Web Plan projects for large companies that ended up around $5,000. But typically a Web Plan is around $2,000. A full and detailed Industry and Competitive Analysis is often about $1,500, but a brief analysis of your competitor's websites can be as little as $500. It depends on what you need. Hopefully these ballpark prices give you some idea of what our services cost.

The information in this article was current at 06 Dec 2011

Keywords: Basic Audit, Website,

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