Promotional Products

By: Ab-a-doo Marketing & Embroidery Factory  09-12-2011
Keywords: Advertising, Promotional Products

PromoWEAR:

Promote your WEAR anytime. T-shirt, hat, golf shirt, dress shirt, pullover, sweater, jackets.. all of it is corporate WEAR. Custom apparel, embroidered clothing and work uniforms. Any price category or brand can be yours: Gildan, Nike, SunIce, Ash City… plenty of to meet any budget or need. Be it standard colors or your company colors, we will make it WEARable.

LogoSTUFF:

Promote your logo on STUFF anytime. Drinkware, electronics, pens, keychains, watches, custom golf items, luggage, and more categories that can be listed here. Don’t know what you’re looking for? If you can imagine it, we can put your logo on the STUFF. Brand names? No problem. Fully customized from the ground up? Been there, done that. Lots of STUFF.

 

What Are Promotional Products?

Promotional products are useful and/or symbolic products which are used in advertising and communication as communication vehicles, goodwill reminders, signs, gifts and incentives.

The Result

Consumers are inundated with advertising messages and the challenge for businesses is find a way to cut through the clutter and to not only reach their target audience, but to resonate with them. And, according to survey respondents, promotional products do just that.

Respondents were asked to think of a promotional product they’d received in the past two years and to recall the specific product, the advertiser and the message: A whopping 76.2% recalled all three key pieces of information.

The Staying Power

Promotional products are powerful, both as effective forms of communication and as useable, necessary tools. The following results reveal just how seamlessly promotional products integrate into life, impacting the daily routines of the recipients.

• 91% had at least one promotional product in their kitchen

• 74% had at least one promotional product in their work area

• 55% had at least one promotional product in their bedroom closet/storage space

The Takeaway

Overcome an end buyer’s objections with solid, statistics-driven research that shows that their target audience: Likes promotional products. Keeps promotional products. Wants more promotional products. And, to illustrate the direct impact to their bottom line, add in the impressive recall rate and strong purchase habits post-receipt.

Keywords: Advertising, Promotional Products

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