Portals | Self Publish 101

By: Self Publish 101  09-12-2011
Keywords: Publishing

Authors often ask me, “What’s the best way to promote a book?” And my answer is always the same, “It depends on you and it depends on your book.” But I must say that the most effective promotion generally involves some measure of personality.img src="http://feeds.feedburner.com/~r/pubbasics/~4/CuxhVvE3wx0" height="1" width="1"/

The fact that you’re reading this article in this particular newsletter tells me two important things: you’ve written a book and you want people to read it. I don’t mean the family and friends who’ve already read it and most likely told you what they think you want to hear, but the real book-buying public. In other words, you want to be a published author. And guess what? You’re already miles ahead of the estimated eighty-plus percent of Americans who believe “they have a book in them.”img src="http://feeds.feedburner.com/~r/pubbasics/~4/troTW31xtmc" height="1" width="1"/

Twenty years ago, if a friend told me they were going to the hospital for 3-4 weeks, it usually meant that they were headed to the “drunk tank” to dry out. While I was pretty wild twenty and thirty years ago, I managed to steer clear of that particular life experience but I am headed into the hospital on another life adventure.img src="http://feeds.feedburner.com/~r/pubbasics/~4/Id357GWtX-U" height="1" width="1"/

Chances are, if you’re thinking about publishing and printing a book, you’re probably wondering whether or not to publish an e-book edition of it, too. As the publishing industry continues to change and everybody’s hyped about e-books taking over the world, here are three important points to remember.img src="http://feeds.feedburner.com/~r/pubbasics/~4/E9-GfaomgVE" height="1" width="1"/

You have been working on your book forever and you are finally to the point that you are ready for someone to “make it a book”. Having answers to the following questions will help streamline the process and give your designer the information they need to make that dream a reality.img src="http://feeds.feedburner.com/~r/pubbasics/~4/ohxRL3mX7X0" height="1" width="1"/

The holidays have arrived. It’s again time to reflect on things we’re thankful for, on ways we give to others, and on hopes for the coming New Year. At www.selfpublishing.com, we’re reminded daily how important our place is in the publishing industry. We have the good fortune of being like Santa’s helpers throughout the entire year. Here are the top five reasons why it’s great to be a publishing elf.img src="http://feeds.feedburner.com/~r/pubbasics/~4/EzdO4EIIaXU" height="1" width="1"/

Just as you would not ask a group of automobile dealers to give you a price on a car with an engine, four tires and brakes and expect to be able to compare pricing in any meaningful way, you can’t ask a group of printers for a “quote” on printing a book, with only vague specifications. Printers print books based on a customer supplied purchase order. As the print buyer, it is your responsibility to understand what you are specifying. If you order an apple, you are going to get an apple, even if you thought you were ordering an orange. The best way to insure that you receive what you want is to understand what you are ordering.img src="http://feeds.feedburner.com/~r/pubbasics/~4/s_EDU_VJxYk" height="1" width="1"/

Giving back or paying it forward—have always been ideas that have spoken to my heart and yet, I never imagined that one day I would have such an opportunity. My profession as a registered nurse of thirty-eight years employed by a Catholic hospital, in a way, helped prepare me for the world of writing by presenting opportunities that helped me grow. I performed many different duties during my nursing career: from staff nursing, to managing and supervising people, to beginning new departments and new programs. I also assisted a non-profit health care clinic to expand their medical and dental services. Through all these different working experiences I learned how to adapt, change and develop new skills which have been very helpful with my current mission. All of that came with a great price; my health suffered.img src="http://feeds.feedburner.com/~r/pubbasics/~4/YMET3D6Wz6o" height="1" width="1"/

Go to the fiction section in the kids’ area of your local bookstore, and pick up any classic Picture Book or Young Reader. I don’t mean that flavor-of-the-week book, written by a Hollywood celebrity or famous musician, but a classic—something you know has been around for awhile, something your kids or grandkids love, or, best yet, something that you remember reading as a child. Flip through the pages, and pay attention to what you see. Then notice one important element that sets it above the rest: specifics.img src="http://feeds.feedburner.com/~r/pubbasics/~4/XnEE_VIAM-c" height="1" width="1"/

Authors who self publish sell, actually move books with social media like Facebook and a blog. I am and so can you. So forget about buzzing, engaging and “being more human” on social media and learn how to sell with it. Here are 3 things you can do tomorrow—to start making social media sell more books, speaking gigs and educational goods.img src="http://feeds.feedburner.com/~r/pubbasics/~4/Z7i1PqQ8xO8" height="1" width="1"/

Welcome to the Coach’s Corner! I recently purchased a voice recognition software program to aid in the word processing of some creative writing. My goal was not necessarily to create an error-free document, but to quickly get some lengthy thoughts down in the form of a first draft.img src="http://feeds.feedburner.com/~r/pubbasics/~4/bj3eyKc2HRs" height="1" width="1"/

When we talk about book promotion, we refer to it as work—hard work. But, really, don’t you also have some fun doing it? If not, perhaps your approach is all wrong.

Since short, how-to blog posts are the most popular; these seven steps should make your blog posts easier and faster to write.

Welcome to the Coach’s Corner! It’s officially autumn. We’re starting to field calls and e-mails asking that important and sometimes panicked question: Can I have my book by Christmas?

When is the right time to start thinking about the design of one’s book and the editorial mechanics of its composition? Whether you’re going to have SelfPublishing.com help with editorial and/or design services, there are many things you can do to help your publishing process goes smoothly and cost-efficiently.

Nonfiction writers are justifiably concerned with how their voice and tone will affect the audience. They want to portray themselves as credible without coming across as a “know-it-all.” They want to seem authoritative on their topic but not “preachy.”

I am having trouble selling my books. Can you offer me any advice? As luck would have it, SelfPublishing.com just sponsored our first webinar, Cold Calling for People who Hate to Cold Call, featuring the “Queen of Cold Calling”, Wendy Weiss. This hour long event sold out in only two days, which tells me that there are more than one of you out there with the same problem. If you count yourself among this group…

The interior of your book is just as important as the cover. In fact, it just might be more important. For me, the design of the books’ interior is liken to… “Getting the book to speak to the reader, while being a soundless physical page.” Once your book is purchased you’ll need to hold the reader’s attention.

Have you ever considered that your story might be begging to be rewritten from a different point of view? That was the case in a recent manuscript I edited. Here’s what happened.

Keywords: Publishing

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09-12-2011

Generic | Self Publish 101

In some ways the transformation from bookseller to publisher makes total sense – and others like Kobo are planning to follow suit – but it turns book publishing on its head, and adds another wrinkle to the conversation about the future of the industry.