• Direct access to audience
There’s one thing you can count on when sponsoring
an event – if you build it right, they will come.
Aligning your business with rowing (and choosing the right
events for your message) means you will break through –
and reach the people you want. Rowing Sponsor puts you front
and center of your target.
• Short-term Activation / Results are quick!
As common with many niche sports, aligning your message
with an event gets you the full attention of a passionate,
involved crowd. Quite often, a very fundamental message
can go a long way and is relatively easy to initiate. Rowers
are dynamic business-oriented people; as consumers, when
presented with a product or service that appeals to them
– they act!
• Nation-wide access to sport’s premier events
Our reach stretches from coast to coast. Whether you look
to target an east coast crowd or a west coast organization,
or everything and anything in between, through our network
of events, we can develop strategic placement plans to help
you reach your goals – and deliver results.
• Highlight your product or service
Rowing regattas are great venues for mobile marketing tours.
Between races one can be found tailgating, cheering on teammates,
or shopping the vendor village. The very crowd you are trying
to reach is right there at your fingertips searching for
you. Mobile marketing tours have been vastly successful
at these events, providing people a way to spend down time.
Put your product or service out in front, with an inter-active
• Build personal connection with consumer
Face time, face time, face time! No commercial, no billboard,
not even a half-time show can give you the kind of exposure
felt from being right in the heart of the action. Interactive
marketing campaigns are growing in popularity and our events
provide ample space for most any mobile exhibit.
• Unique, interactive marketing opportunities
Rowing events pose new opportunities to get directly involved
with consumers. There are pre-race receptions and dinners,
post-parties, linked music events, and an infrastructure
to implement virtually any type event. There are also unique
hospitality opportunities to treat employees and clients
or VIPs. Most events offer catered riverfront seating areas;
some even team-building rowing lessons and corporate challenges.
Opportunities also exist to use a historic boathouse for
meetings and/or receptions. The possibilities are endless.
• Build affinity within rowing community
Rowers are passionate about rowing – take it from
a rower - VERY passionate. Naturally, anyone and anything
associated with the sport – their sport – is
automatically accepted just check out a rower’s vehicle
– stickers rule! Currently, there are a number of
member associations founded on and run by this passion.
Aligning with these organizations puts your product or service
in the forefront of this affinity-based market.
• Market survey and demographic research
Pulling together individuals from around the country who
share a common interest isn’t always the easiest thing
to do. Affinity-based member organizations provide a platform
upon which to appeal to these individuals as a group. With
this in mind, member organizations provide a solid focus
group to survey and develop research.
• Year-round exposure within growing market
Unlike events that typically take place the same time each
year, a membership organization provides a platform to reach
a community of individuals throughout the entire year. Outreach
activities such as newsletters, renewal statements and such
are routine and the individuals are not just targeted for
a few days or weeks at a time.