RMS RETAIL INC

By: Rms Retail  09-12-2011
Keywords: Retail Communications

Building the FoundationIn order to succeed in the dynamic retail marketplace, we must embrace the challenge of competing for market share under an ever changing environment. The foundation for success is built from THREE KEY PILLARS that must operate in tandem to ensure success.

STRATEGIC BRAND PLANNING
KNOWLEDGE OF THE RETAILER
CREATIVE EXECUTION
Pillar #1
STRATEGIC BRAND PLANNING

- The retail store is now an integral component of any brand development plan with over 75% of purchasing decisions now made at the point of sale.
- Strategic trade development is now a vital part of the account management process in order to ensure visibility at store level.
- The plan must be developed with a strong foundation of both consumer research and retail intelligence. Pillar #2
KNOWLEDGE OF THE RETAILER

- Consolidation and concentration of retail "real estate" requires the fostering of stronger partnerships with the power retailers.
- Programs must be developed to ensure compliance and placement at retail.
- Leveraging the power of your brands with strategy that meets the broader objectives of your retail customers is a must to build profitable relationships. Pillar #3
CREATIVE EXECUTION

- A solutions-based approach to the development of retail communications programs is essential to meeting the strategic plan.
- Tactical elements must be developed with relevant messages to the target consumer and must be developed within the context of the retail environment.
- Proper utilization of leading-edge technology ensures that the essence of the brand is enhanced at store level.

Retail Planning Display
Semi-permanent and permanent display executions provide more consistent sales and profit results and strongly enhance brand equity at store level.
We help to assess the criteria engaged by the retailers to ensure profitability objectives are met.

Keywords: Retail Communications