Your Signature Story | Barbara Edie

By: Riverroad Communications  09-12-2011

Your  “signature story” reveals WHY you do what you do.

And as Simon Sinek succinctly puts it: “People don’t buy what you do, they buy why you do it.” They connect more to the essence or personal reason behind your work – your mission, vision or raison d’être – than to your expertise.

How is a signature story different from a biography?

While your biography highlights your expertise, experience, education and major achievements, a signature story addresses your personal reason(s) for your work or life path. Again, it answers the question of why you do what you do. A signature story tells of what happened to change, or define, your current life and/or work — the experience(s) that shaped who you are, tested your imagination, strength or will, or revealed your passion and purpose.

From a business perspective, your signature story is an important way to position yourself in the market.

If you need help writing a compelling signature story, this package is for you.

You will provide:

  • A completed questionnaire to provide important information to help me craft your signature story. The questionnaire will be sent to you prior to the consultation call.
  • Your website URL for my reference

You will receive:

  • A 30-minute consultation call to discuss style, content and details to be included in your signature story
  • A set of guidelines on composing a signature story (sent to you pre-call)
  • A well-written signature story for you to use on your website, in your marketing materials, media kit or wherever appropriate

Only $297 – For a Limited Time!

The information in this article was current at 06 Dec 2011

Other products and services from Riverroad Communications


Creative Word-Smithing | Barbara Edie

If you need help finding the “right name” for your business, product, service or program, this package is for you. At the end of the session, three names that you may choose to use — royalty free, with no strings attached. A 30-minute session with a professional wordsmith to help you create a name for any part of your business. I will work with you to find a fun way to describe your business or any part of it – “just name it..


Services | Barbara Edie

That is experienced, insightful writing for magazines, newspapers and corporate publications, covering everything from business to pleasure, particularly in the areas of modern architecture, design, travel and lifestyle. My feature writing has appeared in: Ottawa Citizen, Winnipeg Free Press, The Western Producer, The Cottager, Manitoba Business Magazine, Manitoba’s Northern Experience, Home & City, Manitoba Gardener, Ciao and up.