Public Speaking :Cathcart Institute

By: Relationship Selling  09-12-2011
Keywords: professional speakers, Relationship Selling, Certified Speaking Professional,

Never deliver a mediocre speech ever again!

“I’m already a good speaker,” he told me, “I’ve done this dozens of times and I am an expert on this topic.”

But when the evaluations were reviewed it seemed that the audience didn’t share his enthusiasm. Scoring 2s & 3s out of 5 do not constitute a successful speech.

The days of thinking that knowing your subject would make you a good speaker are long gone. After years of CNN, MTV, YouTube, High-Definition TV, hilarious Advertisements and Websites that are often better than Movies, our audiences expect a lot more from us than just good information interestingly presented.

Come with me and let’s discover how much better you could be…even without high-tech extras.

Hello, I’m Jim Cathcart, the author of 15 books including Speaking Secrets of the Masters, Relationship Selling and The Acorn Principle and co-founder of The Professional Speaking Institute.

After delivering more than 2,700 professional speeches in all 50 US States, most provinces of Canada and around the world, I can show you how to improve your speaking, no matter how successful you’ve been so far.

I’ve been inducted into the Professional Speaker Hall of Fame, earned the Certified Speaking Professional designation, received The Cavett Award from the National Speakers Association, served as their National President, and received Toastmasters International’s Golden Gavel Award. The San Diego NSA chapter renamed its Member of the Year Award “The Jim Cathcart Service Award” and in 2008 I was inducted as one of the “Legends of the Speaking Profession.” In other words, I really do know what I’m talking about and from experience I can show you ways to “Own the Platform” when you speak, as never before.

So, are you ready to reach for the next level?

What is your current experience level?

Are you a Beginner who is still getting used to being the center of attention, Experienced but still a bit anxious, Confident but not yet a Master Speaker, Subject Expert and veteran presenter, Top Presenter who regularly gets rave reviews and standing ovations, or Full Time Professional Speaker and Best Selling Author?

I’ve worked with (and been) all of the above, and I know that you can be even better. Let’s explore how.

My mentors have been the giants of professional speaking: Earl Nightingale, Zig Ziglar, Og Mandino, W. Clement Stone, Cavett Robert, Bill Gove, Dr. Kenneth McFarland, Ken Blanchard, Tony Alessandra, Patricia Fripp, Art Linkletter, Brian Tracy, Jack Canfield, Mark Victor Hanson, Bert Decker, Ty Boyd, Jeanne Robertson and many more Hall of Fame speakers. They have been not just my teachers but also my close friends and fellow learners. We’ve sat together in coaching sessions with drama coaches, voice coaches, story consultants, comedy writers, choreographers, literary agents and image consultants. We have hired psychological experts to help us truly reach our listeners and have an impact on them. We coached each other and been each other’s biggest fans.

Now it is your turn to benefit from all of this learning.

When Bill Brooks, Tom Antion and I created The Professional Speaking Institute I went on camera with 53 three-minute briefings on every imaginable element of speaking. From “how to change the audience’s mindset” to “how to structure a story” to “what to do when the speaker before you goes 30 minutes over time”, I’ve experienced it all and I share it with you in this system.

Confident Communication, The Cathcart Method for Public Speaking & Leading Meetings

Here are the contents of the system:


53 short lessons on how to speak like a Pro and own the platform!

Over three hours of Jim Cathcart’s best advice on how to speak in public. Here are 53 personal briefings on every facet of how to be successful when speaking to groups.

Learn what the professional speakers do to grab and hold an audience.

Public Speaking Videos

Overall Program Contains 4 video DVDs and 4 audio CDs.

DVD disk one – Lessons 1 through 19

Overall length:59:24 minutes

DVD disk two – Lessons 20 through 39

Overall length: 62:43 minutes

DVD disk three – Lessons 40 through 53

Overall length: 52:03 minutes

DVD disk four – Jim Cathcart’s Golden Gavel Keynote

Overall length: 39 minutes

Leading Meetings Audios

(8 thirty-minute lessons)

CD 1. & 2. Mastering the Six Vital Elements of Meetings

CD 3. Managing Group Dynamics

Conducting “Planning” Meetings & Keeping Them Under Control

CD 3. Maximize Your Presentation’s Impact

Meetings Set-Up & Dealing With The Unexpected

CD 4. Listening Strategically & Mastering One-on-One meetings



Play the Golden Gavel DVD (39 minute keynote)

See Jim in action, examine his masterful use of humor, watch him weave stories to drive home his points, learn how he connects with the audience, see how natural and relaxed he appears to be onstage. Notice how he makes eye contact with every person in the audience, look at how he compensates for the huge head table behind him, see how he responds to the introducer and how he shows the importance of embracing his message. This powerful speech combines all of the elements covered in the Master Speaker course detailed above.


View the 53 lessons at your own pace

You may schedule these for one lesson a day or one a week or create training sessions around half a dozen lessons each time. The key is to space the learning over time and to discuss and then apply each of the lessons. These can be done as exercises in class or in actual speaking engagements. Take the time to review and apply each lesson.

Public Speaking

DVD Golden Gavel video:

“All Leadership Begins With Self-Leadership.” Jim Cathcart’s Golden Gavel Award keynote presentation, delivered before 1,500 Toastmasters leaders at their International Convention. 39 minutes of humor, inspiration, motivation and ideas to be a better leader of yourself and others.

Contents of DVD video coaching disk One

1. How to be natural on stage

2. Know your opening and closing verbatim

3. What to do during your introduction

4. The first thing to do in a speech

5. How to structure a speech

6. Onsite preparation tips

7. When does a speech really begin?

8. How to connect with your audience

9. How to end your speech

10. When to end your speech

11. How to dress for each speech

12. How to recover from a bad introduction

13. How to manage your own first impression

14. How to change their mindset from earlier events or speakers

15. How to sell the audience on the value of this meeting

16. Podium or none?

17. Head tables are dead!

18. Speaking in the round

19. Cards, notes, handouts or none?

Contents of DVD video coaching disk Two

20. How long should a story be?

21. Using Props effectively

22. Write your own introduction

23. How to speak “among” the audience

24. When others run overtime before you

25. Remember when to smile

26. Where to look during your speech

27. Hit your marks

28. Greeting different audiences

29. Keeping your voice

30. What to do within 10 minutes before you speak

31. Articulation matters

32. See the meeting room early

33. Coach your introducer

34. Coach your cameramen

35. Be aware of your energy and pace

36. Know your patterns; Problems that repeat

37. What to do when laryngitis attacks

38. When A/V stops working

39. Always get a copy of their program

Contents of DVD video coaching disk Three

40. Keynote vs. Seminar

41. Get to know your set-up crew

42. What to do when the front rows are empty

43. Use technology for you & not against you

44. How to become the characters in your story

45. How do you get people back to their seats after a break?

46. Befriending your translators

47. What is scheduled for after your speech?

48. Who should you take time to thank?

49. Be a low maintenance speaker, know your place withinthe overall meeting

50. Offer them value on your website

51. Meeting room disasters and recovery strategies, (10:46)

52. Getting started as a speaker

53. How to get known in the speaking industry


Then watch Jim’s Golden Gavel Keynote once again.

You will pick up nuances and techniques that completely escaped your attention during the first viewing. Discuss these with others and see what they noticed that you did not.

So here’s the training process: See it done, learn how and why it works, then see it done again. And always, apply this learning to your next speech.

Once you’ve seen this series you will never again be as anxious or intimidated about speaking. Your thinking about your task as a speaker will shift permanently!

Start today!

Perfect for use with groups.

Each lesson is between 2 and 10 minutes long. Most are around 3 minutes.Show one short lesson, discuss the ideas and then apply them on your own.

Combine several lessons into a full classroom session. There is no fixed order for you to review these lessons.

Skip around as needed.

You can navigate these lessons as you see fit. Learn at your pace and on the topics you need next. Get the advice of one of the world’s top professional speakers and business advisors; Jim Cathcart.

STEP FOUR: Listen to the 8 audio lessons on CD


These half hour audio lessons are completely separate from the videos in the Public Speaking portion of this program. The audio lessons are high production narratives designed for repeated listening to assure that you become a Meetings Master.

1. Mastering the Meeting (Part One)

Meetings are a primary source of information exchange for most of us. By mastering the skill of meeting with people, you can get what you want in your career and your life. Contents include: Four basic assumptions in mastering meetings. Six vital elements of every meeting. Defining the Purpose. Who will attend and why? What will they do? The three categories of meetings complexity. How to determine the best location to meet. Setting up time and format.

2. Mastering the Meeting (Part Two)

Timing, time frames, and time constraints in planning your meeting. Preparing the format and distributing the agenda. Conducting the meeting: orientation, overview, participation, maintaining the flow of topics, assigning responsibilities to implement decisions, reviewing what was accomplished, and follow-up. Selling the meeting to participants in advance, as well as the time it’s scheduled, and making sure that everyone is prepared. Creative meeting ideas.

3. Managing Group Dynamics

Three keys to understanding how people act & interact when they are in a group. The roles of personal power and position power. Rules for controlling a group. Working with: Changemasters, Agreeables, Drifters and Anchors. Avoiding mob mentality. Visual cues and predictable behavior. Techniques for controlling a meeting, keeping it on track, and keeping it on schedule.

4.Conducting “Planning” Meetings & Keeping Them Under Control

The purpose of your “Planning” meeting dictates the format. Strategies for: the committee, standing committee, and task force. Regular meeting dates and one-time meetings. Staff meetings to discuss operations and organizational directions. The brainstorming session as a forum for new ideas. The Annual Planning Meeting or Retreat. The Project Planning meeting. How to structure each format and achieve the desired results.

5. Maximizing the Impact of your Presentations

How to structure your presentations whether you have a week, a month or an hour to prepare. Jim Cathcart’s five-step structure and other commonly used structures. How to build information files on commonly addressed topics. How to handle questions during your presentation. How to research and customize your presentation. How to participate when there are other presentations so that you achieve the overall goals. Taking notes, offering comments and implementation steps.

6. Meetings Set-Up & Dealing With The Unexpected

Platform mechanics, physical set-up and layout or staging strategies. How to use direct and projected visual aids. Overcoming tension. Using eye contact and gestures. Handling questions and challenges effectively. Purpose, format, complexity, timing, audience needs, anticipating questions & challenges. Visualizing the meeting beforehand. Last minute checklists and problem avoidance.

7. Listening Strategically

Establishing your purpose and framework for participating/leading the meeting. Managing internal and external distractions. Guidelines for more effective listening. Dealing with negative feedback. Asking questions effectively. Using the CARE system. Avoiding irritating listening habits. Techniques for passive participation. Using listening strategies to master positive interaction.

8. One-on-One Meetings

The most common meeting you experience is one to one. How to apply: Purpose, People, Complexity, Time, Place & Format to these meetings. Selecting the right place even for brief encounters. Making sure that format and environment advance your purpose and achieve the desired outcome. Types of meetings: interviewing job applicants, orientation of a new worker, motivating a coworker, performance reviews, disciplinary discussions, reprimands, and settling grievances.

You can develop the same poise and confidence that you see in professional speakers and media personalities. It is a learnable craft and this program is your key to the behind-the-scenes thinking, strategies and skills it take to master it. Let Jim Cathcart be your speaking and communication coach. For in-person training programs, keynote speeches, or individual coaching give us a call. Our goal is to help you develop the confidence and skill to become a Master Communicator.


The price for the full training system with Four Video DVDs and Four Audio CDs is just $457.00 US. That is a full year of training sessions that you can use with individuals or groups indefinitely, for less than you’d spend to serve one of them coffee each day. What is it worth to you to have better meetings and more influential presentations?

Special Bonus Offer : For every program that you purchase at the regular $457 priceJim Cathcart will personally provide a half-hour telephone coaching session at no additional charge! This is Jim himself actually coaching you on the topic of your choice. These telephone-coaching sessions alone are often $600 or more. Now you get personal telephone coaching for free with each program you buy. Buy multiple programs for your company and combine the coaching sessions for in-depth consulting advice.

Get the advice of one of the world’s top professional speakers and business advisors; Jim Cathcart, CSP, CPAE. Become the best speaker and meeting leader in your organization. Become a Speaking Pro!

., Executive Office,

Phone: 805-777-3477

Fax: 805 499-7670

Copyright © Jim Cathcart 2009

The information in this article was current at 06 Dec 2011

Keywords: Certified Speaking Professional, National Speakers, professional speakers, Relationship Selling,

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Motivational speakers :Cathcart Institute

Into the Speaker Hall of Fame, received the Certified Speaking Professional designation, and received The Golden Gavel Award from Toastmasters International, The Cavett Award, Lifetime Achievement Award, Legends of the Speaking Profession Award, and had the Jim Cathcart Service Award named in his honor. He has also been chosen as one of the Top 5 Speakers on Sales & Service via internet survey for both 2010 and 2011.


General Interest :Cathcart Institute

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Intelligent Motivation :Cathcart Institute

Get others engaged in conversations about how good it could be if we all started contributing toward the growth of our company, community, family or country. Every great advancement begins in the mind of one individual who decides to take action on his or her dreams. Don’t worry about sequence or priority just start listing what you want or would like to have or do. What we need is a “Rennaissance,” a rebirth of the desire to grow and succeed.