When we hear about ‘Branding’ I cannot help but think about the poor cow that got branded with a hot iron on Aerosmyth’s album. While our branding is 100% cruelty free the idea behind branding is very similar to the idea behind the brand. Your brand is your business handshake with the world when you are not there. The strength of your brand must be unique enough that it sets you apart from all your competition yet is easily recognizable and simple enough to be used in colour, black and white and translate into any medium, wither web or print, big or small.
Wondering if you have a strong brand? Ask yourself these questions:
1- Does your brand differentiate you from your competition?
2- Does all your marketing material convey a consistent strong message to your client?
3- Does your current brand relate to your customer?
4- When you are not present what image do you want greeting your customer?
If you don’t have the answers, don’t worry, we can help you get there.
Often overlooked, the importance of a strong corporate image has been proven to be significant in developing and promoting the success of a business – especially when it comes to your marketing efforts. If you are interested in competing and surviving within the marketplace, then a establishing your corporate identity crucial.
Whether you’re a new business looking to make your mark or an established company taking your branding to a new level, make sure it’s done right – with your specific targets and goals in mind.
Every day we’re affected by print design. When you open a newspaper or a magazine, when you walk down the street and look at a window display, a sign or a poster, when you drive past a billboard. We’re subjected to thousands of advertising messages each day, often without even noticing. Each message tries to convey a certain feeling, emotion or desire in us. A successful print campaign relies on using the right colors, fonts and imagery to create a “wow” factor that prompts your customers to take action!
With thousands of competing websites on the internet, you only get one shot to make the right impression. Your website is your storefront, your business card and your salesperson, so let’s lose the site your nephew built for you back in ’03 and go with a contemporary website that promises to impress your customers and increase business. There may be no such thing as bad publicity, but there is such a thing as a bad website that drives customers away.
Designing an effective web page takes more than just pretty pictures, it requires a thorough knowledge and understanding of user behaviour, accessibility and current design practices and trends. Luckily, we love this stuff, so you don’t need to learn any of it, you get to focus on reaping the rewards of your new, strategically-designed website.
BUILD YOUR WEBSITE (WEB DEVELOPMENT)
Our development team is highly proficient with a variety of programming and development techniques. They produce websites that are easy to work with and can build anything from a simple, secure contact form to a full blown web application. Your website will easily adapt to changes in the web and grow with you and your business’ needs.
SEARCH ENGINE OPTIMIZATION
Now that you have a slick-looking website and a fancy rebrand it’s time to show it off to the world. SEO is all about visibility, putting your products and services in front of the eyes of the purchaser.
If you can’t remember the last time you went to the third page of Google to find something, then you’re like most other people.
The goal of search engine optimization is to make it simple for people to find you online and to drive traffic that will turn into sales.
Once you have the SEO foundation, promoting your site is the way to get a better position in search engines. We draw on dozens of different types of web promotion to find something that works for you and your goals. We also work directly with you to tap into your existing marketing strategies and networks to drive new business.
Our promotional strategies are the real deal, we use every angle to find opportunities to promote and market your business and your brand…