Wilhelmus » Experience Design

By: Wilhelmus  09-12-2011

Wilhelmus » Experience Design

I think it was Michele McKenzie who said at Online Revealed Canada that people in the tourism industry should realize they’re in the business of making memories first and putting heads to beds second. I agree.

Simon’s hypothesis is simple. Businesses communicate wrong. They communicate WHAT they do, then HOW they do it. Instead they should communicate WHY they do things, then HOW they do it, then WHAT they do. When you inspire people about WHY you do things, the how and what makes more sense.

At Think! we believe we can make people’s lives better by making tourism experiences better, one destination or product at a time. We do this by working with DMO’s and tourism product operators, helping them create remarkable products and market them to the niche audiences that truly love them. We have a methodology and we offer strategic development, training, products and delivery services to achieve this.

Why should somebody visit your destination or business? Don’t tell me because you have the best food, the best golf, best art scene or the cleanest rooms. That’s WHAT you do. And everybody else claims the same thing.

Disney themeparks are in the business of making “magical” memories for families. Vegas is in the business of making memories that “stay in Vegas” to anybody but families. They both know their WHY and so does everybody who works there, and their customers who visit know it as well.

What’s your WHY?


Contact Wilhelmus

Email - none provided

Print this page

Other products and services from Wilhelmus

09-12-2011

Wilhelmus » personal

Skype allowed us to have our family in Canada and the Netherlands share the moment when our daughter got placed with us live. Social Media and technology connects people and builds stronger relationships with more people over larger distances. What about all this BS that technology and social media stop people for having real and genuine relationships. Social Media is making my life, and my relationships with people better every day.


09-12-2011

Wilhelmus » Internet

Justin said: “Where previously you might have focused a lot of CRM activity we learned that the inbox is no longer a happy place. So we now want to focus on finding places where people are in the mindset of making decisions about travel..


09-12-2011

Wilhelmus » Marketing

When the Dallas CVB asked us to design a campaign around Super Bowl XLV we thought ‘Why not use social media to get people talking to each other about Dallas?’. Traditional media had gotten wind of what we were up to and a few stations began to report on the contest on the the nightly news. We also proved that when you run a Social Media campaign within passionate communities, you don’t need a big media budget.


09-12-2011

Wilhelmus » leadership

Making the media trip social Valencia Tourism innovated the traditional trip by creating a place for these professionals to collaborate, discuss, debate and most of all develop new relationships. The trip included private guides and behind the scenes tours, all well organized as you can expect from any respectable DMO. Creating remarkable experiences Remarkable experiences turn into social objects.