Our Wholesale business includes both Licensed and non-Licensed business, which is primarily made up of our company-owned brands. Trimera Group offers a full suite of services to all of its customers and has a long-standing reputation backed by strong wholesale and licensor relationships across the industry. Our success in licensing can be seen through a strong portfolio of brands that we manage with our experience in licensing dating back over 20 years, including long term licensor relationships extending well beyond 10 years.
Our ability to be successful across a diverse product and brand portfolio is based on our expertise in merchandising, design and brand management, with dedicated teams that have expertise across all market segments. Trimera Group also offers experience in the development and implementation of retail marketing plans and initiatives as well as ensuring all efforts are appropriate and relevant to the local market. Activities range from grassroots to national advertising campaigns targeted to build brand awareness. Our extensive grassroots efforts and community outreach help build brand affinity and engage the customer, understanding that a brand experience extends beyond a storefront.
Trimera Group manages strategic distribution of brands and monitors to ensure sales are maximized and brand integrity is upheld. With a goal to always seamlessly embody these brands and ensure the authenticity of the brand message, we have proven success illustrated through growth in market share and sales.
Our strengths across Wholesale include:
- In-house teams include marketing, finance, credit, legal, warehousing and distribution
- Strong and diverse wholesale relationships with distributors and channels from mass market to premium
- Dedicated brand management and sales teams
- Our specialized sales teams extends across Canada and includes dedicated showrooms in Montreal, Toronto and Vancouver
- Leading sales efforts through sales meetings, events and trade shows