Baxter of California

Baxter of California from JustePourLui

By: JustePourLui  12-11-2010
Keywords: Skin Care, Beauty Products, Beauty

- The evolution of men's grooming

Given the recent boom in men’s grooming and all the hype of new products, ingredients and celebrity endorsements, Baxter Finley must be having a great laugh.

Finley is the unsung father of the modern men’s skincare industry. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.

Today Baxter of California has a new look and feel with updated packaging, exciting new imagery, new cutting-edge men’s products that target very specific skincare needs, and improved formulations that combine the trusted traditions of science with fine ingredients with nature. Ideal for all skin types, the high-tech assortment works alone or in tandem, providing men with intelligent skincare solutions to anti-aging, shaving, cleansing and basic skincare.

Keywords: Beauty , beauty care, Beauty Products, Beauty Skin Care, Cosmetic Products, Hair Products, men’s skin care, Premium Quality Products, Shave, Skin Care, Skin Care Products, Skin Products,