Your company’s mobile platform can deliver information to your customers in a unique way. By giving your customers a direct access on your inventory, their orders, GPS tracking of a product, you can create a competitive advantage out of a web effort.
The first step to consider is creating a mobile version of your actual website. Such an initiative can limit expenses while testing your customers’ willingness and adaption curve for mobile tools. Mobile optimization of an existing website can have the same look and feel as a standard application and can also interact with a phone’s native function, including phoning and viewing maps.