P.S. It looks like we might have also been joined by a fly, so please excuse him when he flies across the screen a few times….
So, if you take the example of, like, LOLcats, we've all seen these. The difference between the millions of LOLcats that nobody cares about and the LOLcats that end up being in your Facebook stream every 15 minutes are that the ones that get shared answer the clear action, which is share me; what is the purpose, this is a LOLcat; and what is the value, this is the funniest LOLcat that I've seen all day. This is the LOLcat that crosses over with my community. If I was to make a cat playing on a computer that said, "I'm up in your Internet messing with your title tags," you're going to find that funny because you are in SEO, but almost everybody else is going to be like, uh, lame.
So, hopefully, these examples will give you something that's actionable for your business and let you take conversion rate optimization into all of the things that you're doing for your marketing.
I'm Carlos del Rio. Thanks.