New Horizons Consulting - Communication-IMPACT
Authority Marketing as Part of Your Overall Online Strategy
What is "Authority Marketing"?
Authority Marketing is the process of positioning you, your company and your products and services as a leader in your field. The process is never the same and is will incorporate a customized strategy based on the type of business you are and the market that you are in.
Why consider "Authority Marketing"?
In today's business world, referrals and word-of-mouth are still the most effective way of growing your business. What business people need to realize is the fact that they are operating in highly competitive market. You may be referred to a potential client however the potential client may also obtain several other competitor names as well. With today's internet, a prospective client has the luxury of researching their options online to make an informed decision. How you look online and how you compare to your competition will dictate whether you get a phone call or not. It is important to position yourself as the authority in your market. People will tend to buy from people they know and trust however everyone wants to buy from the expert or authority. Are you positioned as the authority in your field?
Who should consider "Authority Marketing"?
Consultants, professionals like doctors and lawyers, coaches and anyone who possesses unique knowledge in a specific area or field. In a nutshell, authority marketing is for everyone.
How do I know if I need "Authority Marketing"?
Here is a suggestion. Go the Google search engine and Google you full name. See what comes up on the first page. Are you happy with the first ten listings on Google. Check out the content of each listing. Is your branding consistent? Is your message consistent and correct? Is the contact information such as the company name, address, email, website URL and phone number correct? If it isn't, then you have some work to do. Is there something missing?
Next, Google your company name and perform the same exercise.
Finally, Google your competition and see what comes up on their top ten listings. Compare to what you see with your name. Sit back and ask yourself the question, who would you call? Who looks to be the authority in that market?
Your prospective customers will research you, your company, products and services online. They will check out reviews, testimonials and make a decision based on what they see online. If you are not putting your best foot forward on the internet, you are missing out on new business.
What do I do next?
Once you have Googled your name and compared yourself to your competition, give me a call at 514-996-3357 to discuss your findings and what you want to have changed. Your strategy will be unique to you, your business and how you are positioned with authority online.
Contact New Horizons Consulting - Communication-IMPACT
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