Logit the GO TO people

By: Logit The Go To People  09-12-2011
Keywords: data collection, online data collection

Telephone Data Collection

Whether calling the United States, Canada or internationally, our telephone researchers are great at interacting with people. The quality of your results depends on their professionalism and accuracy - their overall commitment to the research process.

Our telephone interviewers are thoroughly trained in the latest technology and survey research methodology. Techniques such as refusal conversion and the minimization of non-response are essential to efficient interviewing. We educate our staff in detail before each project so that they clearly understand survey topics and instructions.

Logit uses the latest version of Voxco's Interviewer CATI software throughout its data collection facilities. This integrated sample management system allows both Logit and our clients to monitor and manage the project in real time.

Logit’s commitment to excellence in data collection has been acknowledged by the MRIA and Logit has been awarded the Gold Seal Status.

Online Data Collection

Engage your respondents and enrich your data with Logit Online data collection.

Logit’s online experience is global in scope. Long standing relationships with major panel suppliers enables us to leverage our volume discount for your competitive gain.

To give our Clients the competitive edge, Logit engages in advanced programming and reporting modules to help you prepare a presentation that will set you apart from your competition.

Logit on-staff programmers develop customized online survey modules in HTML, Flash, Java and PHP overlays to suit the particular research need focused on increasing the response rate and optimizing the survey taking experience.

Onsite Services

Our interviewers speak to patrons and participants onsite using iPads, gathering information on demographics, advertising testing, communications, and the overall appeal of the product, promotion or event.

Logit’s onsite/event evaluation services are individually customized to give each of our clients the assurance of collecting the most relevant and useful information possible. Our handheld devices can also handle complex programming including the use of conjoint exercises.

Whether collecting onsite data at quick serve restaurants, airports, events or at grocery stores, our interviews are simply great at interacting with people.

Data Processing:

Data collection is only one step in the research process. Once that's complete, Logit works with your data to ensure that it is in the most useful and actionable format for your project. From open-ended coding to data entry and cross-tabulations, we save our Client's time, stress and money, allowing them the freedom to concentrate on their part of the research process.

Cross Tabs:

Logit uses Wincross, a powerful cross tabulation package that allows us to:

  • Input data from various formats including spreadsheet, database, ASCII, SPSS or column binary in single or multi-record formats
  • Create presentation-quality tables in various formats
  • Perform extensive dependent/independent statistical testing, including: T-Test, Z-Test, ANOVA and Chi-square
  • Display chart-ready data in many formats
  • Offer weighting, sorting and netting of rows and both horizontal and vertical percentages

Statistical Treatments:

Sometimes banner tabs are not adequate and more complex multivariate statistical procedures are called for. Logit has the technical requirement to support the most rigorous of statistical treatments, such as:

  • Factor analysis
  • Cluster analysis
  • Regression
  • Conjoint Analysis

Keywords: data collection, online data collection

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