Dorel: Product Segments

By: Dorel  09-12-2011
Keywords: Furniture, Sporting Goods, Home Furnishings

Product Segments

Dorel is the largest juvenile products distributor in its categories in the world. Its products are well-recognized brands that have gained wide consumer acceptance for their high quality, safety and innovative designs that incorporate state-of-the-art features and up-to-date fashion. Dorel’s disciplined, consistent approach to product development is underlined by the commitment of the various teams dedicated to innovation, quality and safety. This dedication has led to an uninterrupted flow of exciting new products.

Dorel markets its Juvenile products under the , , , and brands as well as Dorel Europe’s brands; . Please click on the logos for more information on the products available under each brand. As well, Dorel is the majority owner of , a manufacturer and distributor of juvenile products in Australia and has licensing agreements with Eddie Bauer and Disney.

The Recreational/Leisure segment comprises three distinct operating divisions: The Cycling Sports Group (CSG) division which deals specifically with the Independent Bicycle Dealers (IBD) channel; the Pacific Cycle division which deals with the mass merchant and sporting goods channel; and the Apparel Footwear Group (AFG) which incorporates the SUGOI, Cannondale, GT, Schwinn, IronHorse and Mongoose apparel lines.

Ready-to-assemble furniture is manufactured and packaged as component parts and is assembled by the consumer. RTA furniture, by its nature, is a reasonably priced alternative to traditional wooden furniture and as such is sold mainly to mass merchants, office superstores and hardware/ home centers.

Products include office furniture, metal and wood home office furniture, computer tables, microwave stands, entertainment and home theater units. With the September 2003 acquisition of Carina, Dorel is among the top two producers of RTA furniture in North America.

The Home Furnishings also produces metal folding furniture, futons, step stools, ladders and other imported furniture items. This segment capitalizes on the distribution channels established by Dorel's other business.

Dorel markets its Home Furnishings products under the , , , and brand names.

© Copyright 2008, Dorel Industries, Inc.

Keywords: Approach To Product Development, Bicycle Dealers, Cycling Sports, Footwear Group, Furniture, Home Furnishings, home office, Home Theater, Imported Furniture, Independent Bicycle Dealers, Metal And Wood, Metal Folding, Office Furniture, Product Development , Sporting Goods, Traditional Wooden Furniture, Wood Home, Wooden Furniture,