BLOOM Digital Platforms - Products

By: Bloom Digital Platforms  09-12-2011

AdGear

AdGear is BLOOM’s flagship product and a hosted platform offered in SaaS mode, powering ad serving for a wide range of customers.

For publishers, in addition to traditional first party ad serving features, AdGear offers deep audience segmentation capabilities through its Dynamic Tags and Data Profiling features, allowing to efficiently manage audiences.

For agencies, we offer a unified interface that offers media buying capability over ad exchanges, as well as traditional third-party ad delivery and trafficking. An extensive creative model also allows for deep in-creative tracking and optimization, while ad analytics features provide insight as of segment performance and media pricing trends. The platform is also certified for rich media delivery on all major portals.

Ripple

Ranging from expandable to top layer ads, Ripple facilitates interaction measurement and fully integrates with AdGear when it comes to interaction measurement and creative setup.


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