Tip #1 Keep it simple. Do not crowd you banner with too much text and too many images. You banner has to stand out with a simple catchy phrase and image. For example, if your website is selling flowers, your banner could write “Big Sale on Flowers!”.
Tip #4 Create a text ad like banner. If you are having a lot of trouble creating a nice looking banner or the art is just not in you, then you can create a text ad like banner. That type of ad is also very effective, that’s what made Google Adwords such a success. Text ad is a very simple form of advertisement, yet one of the most effective. A text ad usually contains 3 lines of text. The first line is the title (in bold, blue, underlined, just like a hyperlink), this would be the equivalent of the catchy phrase I talked about in tip #1 “Big Sale on Flowers!”. Then you have two more lines of description. You can use these lines to describe further what your sale is exactly about “Valentine’s Day week-end only – $24.99 for a dozen of roses!
I hope these tips will be helpful to you. Good luck with your banner!
The information in this article was current at 06 Dec 2011