In its mission to recognize product innovation, the Convenience Innovation Awards program will focus on three major categories :
Food, Beverage, and Non-Food
The food category will include 2 major groups that are of importance for the convenience industry. Each group will be split into various sub-groups.
| 2 Major Groups || Confectionery || Snacks |
| Subgroups || Chocolate || Gum || Confections || Sweet || Salty |
Beverages will compete in one major category that will include all types of beverages sold in the convenience industry.
3. Non-Food (Lighters, Cards, Novelties…)
Non-food items will compete in one major category that will include all types of non-food items sold in the convenience industry.
4. People’s Choice Award
The People’s Choice Award will be a competition among each entry across all categories. The winner will be determined by retailers at The Toronto Convenience U trade show and the Montréal Le Salon Dépanneurs, épiceries & cie show.