Segment&Serve – Web | Sitebrand

By: Cardcommunications  09-12-2011
Keywords: Shopping Cart, search engine, Online Marketing

Overview

Web personalization is starting to make it’s way to the forefront of online marketing initiatives. For the past 10 years Sitebrand has recognized the need for personalization and has made this tool easily accessible and user friendly for all marketers. The Segment&Serve tool has a variety of functions allowing marketers to test, report and build new content on daily basis.

  • Campaign Management
  • Smart Content Spaces
  • A/B Content Testing
  • Advanced Segmentation Possibilities
  • Reporting

Features

Campaign Management
Marketers can create any number of campaigns that deliver personalized content to unique traffic segments. Campaigns can be enabled/disabled at any time. Marketers can set campaign limits such as having campaigns begin and end on certain dates, activate only on certain days of the week, or by establishing limits on the number of impressions or clicks that a campaign receives.

Smart Content Spaces
Smart Content Spaces serve as areas of your site where you wish for personalized content to appear. Content spaces can accept any type of content including HTML, images, movies, or flash multimedia. Segment&Serve supports an unlimited number of content spaces on a single page or across your entire site. Content spaces can also take the form of popups or ‘floating div’ boxes.

A/B Content Testing
Segment&Serve campaigns support A/B split testing by allowing marketers to associate multiple pieces of content to a single campaign. Marketers can then use the built-in reporting to test which personalized message is more effective for a particular traffic segment.

Advanced Segmentation Possibilities
Segment&Serve allows marketers to segment their campaigns based on variety of demographic and behavioral parameters including:

Visitor Loyalty:
New visitors versus returning visitors; returning buyers; page depth; and visit duration

Visitor Demographic:
Visitor’s ISP or network from which they are accessing your site, visitor’s language as defined by their browser settings

Traffic Source:
Visitors who arrived at your site from particular URLs or domains, such as social media sites or search engines, or visitors who arrived at your site using specific search engine keywords.

Content and Site Navigation:
The type of page being viewed now and in the past; URL tracking parameters

Goals/Conversion:
Previously captured conversion points such as a shopping cart purchase, registration, or file download; or specific conversion parameters such as order size, product category, or registration type.

Reporting
Segment&Serve suppresses personalization for a small portion of traffic in order to establish a control group. By comparing the difference in conversion rates and revenue for the personalized group versus the control group, marketers can immediately observe the results and adjust the campaigns to make them more successful.

Keywords: Advanced Segmentation, Campaign Management, media sites, Online Marketing, search engine, Shopping Cart,

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