Segment&Serve – Pages | Sitebrand

By: Cardcommunications  09-12-2011
Keywords: Shopping Cart, search engine, Campaign Management

Overview

Segmentation and personalization, in real-time, makes each visitor’s site experience reassuring, satisfying and personally relevant. That’s why your visitors go deeper, stay longer, and make more purchases. They feel personally connected. With the Sitebrand Landing Page Channel, you can create a highly tailor landing page for each unique traffic segment of your site.

  • A/B Page Testing
  • Advanced Segmentation Possibilities
  • Reporting

Features

Campaign Management

A/B Page Testing
Segment&Serve Landing Pages supports A/B page testing by allowing marketers to upload multiple pages for a single traffic segment. Marketers can then use the built-in reporting component to identify which page is more effective for a particular traffic segment.

Advanced Segmentation Possibilities
Segment&Serve allows marketers to segment their campaigns based on variety of demographic and behavioural parameters.

Visitor Loyalty Parameters
New visitors versus returning visitors; returning buyers; page depth; and visit duration.

Visitor Demographic Parameters
Visitor’s ISP or Network from which they are accessing your site, visitor’s language as defined by their browser settings.

Traffic Source Parameters
Visitors who arrived at your site from particular URLs or domains, such as social media sites or search engines, or visitors who arrived at your site using specific search engine keywords.

Content and Site Navigation Parameters
The type of page being viewed now and in the past; URL tracking parameters.

Goals/Conversion Parameters
Previously captured conversion points such as a shopping cart purchase, registration, or file download; or specific conversion parameters such as order size, product category, or registration type.

Reporting
Segment&Serve suppresses personalization for a small portion of traffic in order to establish a control group. By comparing the difference in conversion rates and revenue for the personalized group versus the control group, marketers can successfully manage their campaigns.

Keywords: Advanced Segmentation, Campaign Management, media sites, search engine, Shopping Cart,

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