Increase Conversion | Sitebrand | Persuasive e-Marketing
Shopping Cart, web analytics
Working to increase conversions is always an on-going task for many marketers throughout the online industry. Being able to grow the top line revenue in measurable ways at the lowest cost possible is always at the top of the list for any website, but doing it with Sitebrand is as easy as 1-2-3. We have broken down this hurdle into seperate buckets, and along side with the Segment&Serve suite it can be acheived with ease.
Two types of people visit your site: existing customers and potential customers. And while it’s comparatively easy to market to existing customers, it’s not easy to market to the majority of anonymous visitors. So far, your visitors haven’t supplied you with any information on who they are, or what they’re interested in. Or have they?
In fact, they have. When using Sitebrand’s personalization engine you automatically capture information on each visitor’s profile containing traits such as time, language, geography, entrance source etc. All give you valuable clues as to who they are, where they’ve come from, and what their interests are.
With this information, you can segment visitors according to their traits, and present these segments with real-time, personalized content such as offers, messages, promotions, recommendations and online video spokesman that improve conversion rates and increase sales.
Optimizing the elements and placements in your shopping cart or lead capture form will only result in marginal improvements reducing your abandonment rate, but it is not a long term sustainable solution. Take the next step and talk to your potential customers when the leave your funnel. How?
A/B Message Testing
Sitebrand’s improvement changes the mantra to test, measure, REFINE, test, measure, REFINE. From the ground up, Segment&Serve has been built with testing the message as one of its core values. A/B or split experiments feature control groups and adaptive testing sizes, making it easy to get the message right.
For years you’ve been collecting data with web analytics and you dive into nearly every aspect of your traffic, trending, results, etc… but what are you doing about it? Sitebrand actions the data you’ve been collecting with real-time campaigns on your lowest performing segments. Whether you are targeting new visitors, returning visitors or a specific segment from Iowa who’ve previously converted, you now have a solution to make your analytics actionable.
, web analytics