pointmarc services

By: Pointmarc  09-12-2011
Keywords: analytics

1. performance measurement:
make data visible

  • Analytics & Insight
  • Data Visualization
  • ROI Enablement

Sometimes knowing what data sources are available, where the data is located, how to access it and determining its accuracy is difficult enough. Add to that making the data work for you, making it actionable and proving its value, and the task has the potential to seem overwhelming.

With years of experience providing services such as infrastructure design, site instrumentation, site analytics, reporting, business intelligence (etc), for companies of all sizes and across all industries, our team will leverage industry best practices, tools to speed time to realization and tricks to increase ROI to any projects they work on.

3. digital services & strategy:
augment the solution

  • Project Management
  • Go-to-Market Planning/Execution
  • Media Mix Modeling

Over the years, our client’s needs have evolved. As we provided service related to analytics, we inevitably are asked if we can produce digital assets, help plan a go-to-market strategy or advise regarding the allocation of funds for a marketing program.We addressed these needs by building out a team of professionals and partners who support the overall digital strategy of our clients. We will enable start-up and enterprise alike: whether putting together a customer engagement or retention strategy, coordinating campaign execution across teams or identifying the best media strategy for a limited budget.

Inevitably, our clients ask us to assist with licensing reviews, go-to-market strategy, digital asset production, use of funds or ROI guidance, media mix management, advertising guidance, project management…and more. In light of these needs, we have built a team of professionals and partners (technology and services) whom we leverage to support the overall digital strategy of our clients. We enable start-up and enterprise alike, whether putting together a customer engagement and retention strategy, coordinating campaign execution across teams or identifying the best media strategy for a limited budget.

Keywords: analytics