WEBSITES | Penton Marketing Services

By: Penton Media  09-12-2011
Keywords: Marketing, Market Research, Lead Generation

1st Leading Logistics

1st Leading Logistics (1st LL) is a new division of parent company 1st Leading Cargo. 1st LL was created as a direct sales organization to feed customers and revenue into 1st Leading Cargo, which previously recieved 90% of its revenue through a co-op network that refers work to its members. The marketing goals are: company awareness, lead generation and new client acquisition.

The solution leveraged the following Penton assets and capabilities: website building, research, subscriber lists, content marketing, e-mail marketing and database management.

  • The strategy was to present 1st LL as an industry thought leader and experienced logistics company. To accomplish this, Penton executed a market research study leveraging its Material Handling & Logistics brand franchise.
  • Penton then executed a content marketing program using the research findings to generate leads.
  • Through the marketing program, a logistics professional could choose to register and download the entire study, or choose to sign up for the 1st LL monthly e-newsletter which analyzes a couple of pieces of survey data each issue.
  • Leads are captured in a database and sent to 1st LL weekly.

Keywords: Lead Generation, Market Research, Marketing, Marketing Goals

Other products and services from Penton Media


Market Research | Penton Marketing Services

In addition to editorial and strategic research supporting Penton’s media properties, we conduct custom proprietary research for service providers and manufacturers in a wide variety of industries. Our market expertise is backed by a proprietary database of more than five million business professionals, providing access to an engaged audience willing to participate in market research studies.


MOBILE | Penton Marketing Services

Whether you are looking for a mobile version of your site, or a specialized app, we will work with your team to develop a mobile strategy customized to your business needs, and then fully execute it. Just like print and online marketing, mobile is a distinct channel with unique requirements that must be approached strategically and designed with your marketing goals in mind.


Social Media and eListening | Penton Marketing Services

Though many see social media monitoring as another item on the to-do list, firms that harness the incredible amount of data can gain valuable insight on their industry, competitors, and customers with a higher level of authenticity.


SEARCH ENGINE OPTIMIZATION | Penton Marketing Services

We'll develop a search strategy with specific recommendations on site speed, keywords, URL and internal linking structure, and search-friendly root file creation. Our programs include inbound marketing techniques to build trust, achieve higher search engine rankings, and ultimately drive more online conversions. Ongoing Link-building: Link-building continues to be the single most important component that determines your SEO success.


ADVERTISING | Penton Marketing Services

It’s this dedication to understanding the businesses and individuals we serve that has led to more than six million professionals relying on Penton products for the information needed to compete and the connections needed to succeed. Our company supports a long tradition of nurturing editors, sales, and service personnel that truly live their industries.


LEAD LIFECYCLING | Penton Marketing Services

A live webinar was agreed to be the perfect vehicle to deliver their information to the EC&M audience and allow i-Gard to answer the market's questions about the material in a live presentation. CLIENT GOALS: i-Gard was looking for a lead-generation tool and venue to review a paper on grounding practices and ground-fault protection methods, highlighting their merits and drawbacks.