i-Gard was looking for a lead-generation tool and venue to review a paper on grounding practices and ground-fault protection methods, highlighting their merits and drawbacks. i-Gard was looking for a way to provide additional information, review associated problems and discuss solutions for their customers.
A live webinar was agreed to be the perfect vehicle to deliver their information to the EC&M audience and allow i-Gard to answer the market's questions about the material in a live presentation.
More than 1,400 people registered for the event. Over 700 people joined the live event, and close to 100 questions were submitted by the audience.