LEAD LIFECYCLING | Penton Marketing Services

By: Penton Media  09-12-2011

CLIENT:
i-Gard

CLIENT GOALS:
i-Gard was looking for a lead-generation tool and venue to review a paper on grounding practices and ground-fault protection methods, highlighting their merits and drawbacks. i-Gard was looking for a way to provide additional information, review associated problems and discuss solutions for their customers.

PENTON SOLUTION:
A live webinar was agreed to be the perfect vehicle to deliver their information to the EC&M audience and allow i-Gard to answer the market's questions about the material in a live presentation.

RESULTS:
More than 1,400 people registered for the event. Over 700 people joined the live event, and close to 100 questions were submitted by the audience.


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