SpectraMedia Communication Group – websites « Spectra Media

By: Spectra Media Communications Group  09-12-2011

As the Internet matures as a medium, we help clients keep on top of it with the latest usability research, marketing strategies, and technical innovations. Our multimedia experts offer everything from site audits to viral ideas. This may be one of the most critical forms of communication media that a business can offer right now.

It is vital that your website be simple, engaging and aesthetically pleasing. Is it easy to navigate or easy to get lost? Is the important information presented in a way that the visitor can understand and retain it with ease, or does it frustrate them and cause them to leave the site altogether? These are the crucial elements of a good website, and if you are not careful, your site could be doing more harm than good.


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SpectraMedia Communication Group – graphic design « Spectra Media

For our clients, we consider ourselves stewards of their brand so when completing a design project, we draw on the insight and knowledge of our clients to ensure brand standards are diligently followed. Keeping it simple” while providing creative solutions to sometimes complex requirements is our key to success. SpectraMedia takes every project as a unique design opportunity. Keeps creativity on track with your overall marketing plan.


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SpectraMedia Communication Group – branding « Spectra Media

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SpectraMedia Communication Group – SpectraMedia Scores BIG on WebsiteGrader! « Spectra Media

Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. In contrast to “permission marketing,” a pejorative term for this type of marketing is “interruption marketing.. Inbound marketing is a marketing strategy that focuses on getting found by customers.