SpectraMedia Communication Group – SpectraMedia Scores BIG on WebsiteGrader! « Spectra Media

By: Spectra Media Communications Group  09-12-2011
Keywords: Marketing

Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and the idea of permission marketing. We recommended that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Traditional marketing (outbound marketing) is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. In contrast to “permission marketing,” a pejorative term for this type of marketing is “interruption marketing.”

Keywords: Marketing

Contact Spectra Media Communications Group

Website - None provided

Email - none provided

Print this page

Other products and services from Spectra Media Communications Group


SpectraMedia Communication Group – graphic design « Spectra Media

For our clients, we consider ourselves stewards of their brand so when completing a design project, we draw on the insight and knowledge of our clients to ensure brand standards are diligently followed. Keeping it simple” while providing creative solutions to sometimes complex requirements is our key to success. SpectraMedia takes every project as a unique design opportunity. Keeps creativity on track with your overall marketing plan.


SpectraMedia Communication Group – branding « Spectra Media

Every communications piece becomes a reflection, and extension, of your brand, thereby increasing its perceived value in the marketplace. TWO, it is consistent, across the board, in communicating the core values of your brand to your customers and to your employees. When properly established, your brand, as perceived by your audience, will match your intentions for the brand.


SpectraMedia Communication Group – websites « Spectra Media

As the Internet matures as a medium, we help clients keep on top of it with the latest usability research, marketing strategies, and technical innovations. Our multimedia experts offer everything from site audits to viral ideas.