- When you are sending a mass email to your site's membership, a large percentage of these emails get returned, wasting valuable bandwidth. Many people do not realize, but bandwidth is wasted doubly, since bad emails are sent, and then returned.
- Many companies hire temporary workers to painstakingly remove these bad addresses. This is costly, both in terms of time and money. Additionally, this is a reactive solution.
- Users who sign up with fake addresses get to view your content or use your software without providing proper contact information.
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