Oxtagon | Services
Integrated Brand Development:
Assist client in developing the brand. Scope of services:
Integrated Brand Communication:
Assist client in strengthening the brand awareness,
preference and lead to purchase with integrated
communication and media strategy. Scope of services:
Stationery (business card, letterhead, envelope, folder, etc).
Collateral s (brochure, leaflet, POP, etc).
Advertising (print, TV, radio, outdoor, online, etc), interior/store concept.
Publication (free magazine, newsletter).
Creative concept program using TV, radio and digital media (Internet/Mobile Phone).
Internal Brand Communication:
Assist client in socializing the essence/spirit of the
brand internally, to develop all employees to become brand
ambassador for the brand or company. Scope of services:
Integrated Activation Marketing:
Assist client in creating the brand experience for
partners and consumers in order to increase brand
engagement. Scope of services:
Corporate activation: annual event, sales gathering and seminars.
Product activation: launching, product experience and exhibition.
Social activation: Corporate Social Responsibility (CSR) related event.
Integrated Community Marketing:
Assist client in building the brand as part of the
community, from creating two-way communications, spreading
word-of-mouth, emotional support, to product selling. Scope
Develop community marketing strategy.
Community development or discover related community.
Maintain and increase relationship with community.
Utilize community to spread word-of-mouth, selling support, etc.
Develop supporting medium community interaction, such as website, event, etc.
Co-branding with other brands to increase cost effectiveness.
Integrated Trade Marketing:
Assist client to increase the brand's sales performance in
market place. Scope of services:
Provide infrastructure network, field force and technology support.
Develop and implement channel activities:
Brand and product knowledge training, including selling
Sales incentive program.
Integrated Interactive Marketing:
Assist client in utilizing latest digital technology in
order to strengthen brand awareness, preference and leads to
purchase. Scope of services:
Integrated Media Enhancer:
Assist client in utilizing media for optimum result in
order to develop brand awareness, preference and leads to
purchase. Scope of services:
TV and radio Program.
Assist client in utilizing one or more medium with optimum
cost effectiveness productions. Scope of services:
TV Program: Producing TV Program 30
minutes or Filler 5/10 min. Develop variety contents such
as: drama; music; live-taping; sports; edutainment; mom and
kids; and lifestyle: cooking, documentary.
TV Commercials: Producing 30/15/5
seconds TV commercial. 16 mm camera, digital video camera.
Audio-Video Services: Video profile
(corporate, personal). Linear-non linear. Shooting/2D-3D
Special Broadcasting: Producing
special live show/event with video and audio ready for
Internet Ready: Producing video for
internet based media.
Integration of multi media
production such as: Event, Audio Video, Online Streaming,
Mobile distribution to TV Program and DVD distribution.
Integrated Brand Marketing Research:
Assist client in auditing the brand in order to maximize
future marketing and communication strategy. Scope of services:
- Brand equity audit.
Real-time digital research.