Oxtagon | Services

By: Oxtagon  09-12-2011
Keywords: Marketing, Video

  • Integrated Brand Development: Assist client in developing the brand. Scope of services:

    • Discover brand concept and name.

    • Develop brand strategy.

    • Logo creation.

    • Packaging creation.

    • Develop brand identity guideline.

  • Integrated Brand Communication: Assist client in strengthening the brand awareness, preference and lead to purchase with integrated communication and media strategy. Scope of services:

    • Brand communication strategy.

    • Stationery (business card, letterhead, envelope, folder, etc).

    • Company profile.

    • Collateral s (brochure, leaflet, POP, etc).

    • Advertising (print, TV, radio, outdoor, online, etc), interior/store concept.

    • Visual merchandising.

    • Publication (free magazine, newsletter).

    • Creative concept program using TV, radio and digital media (Internet/Mobile Phone).

  • Internal Brand Communication: Assist client in socializing the essence/spirit of the brand internally, to develop all employees to become brand ambassador for the brand or company. Scope of services:

    • Internal communication strategy.

    • Internal poster.

    • Newsletter/e-Newsletter.

    • Internal website.

    • Training and tools.

    • Internal event/activation.

  • Integrated Activation Marketing: Assist client in creating the brand experience for partners and consumers in order to increase brand engagement. Scope of services:

    • Activation creative concept.

    • Corporate activation: annual event, sales gathering and seminars.

    • Product activation: launching, product experience and exhibition.

    • Social activation: Corporate Social Responsibility (CSR) related event.

    • Activation/event production.

  • Integrated Community Marketing: Assist client in building the brand as part of the community, from creating two-way communications, spreading word-of-mouth, emotional support, to product selling. Scope of services:

    • Develop community marketing strategy.

    • Community development or discover related community.

    • Maintain and increase relationship with community.

    • Utilize community to spread word-of-mouth, selling support, etc.

    • Develop supporting medium community interaction, such as website, event, etc.

    • Database management.

    • Co-branding with other brands to increase cost effectiveness.

  • Integrated Trade Marketing: Assist client to increase the brand's sales performance in market place. Scope of services:

    • Provide infrastructure network, field force and technology support.

    • Develop and implement channel activities:

      • Brand and product knowledge training, including selling skills.

      • Sales incentive program.

      • Product promoter.

      • In-store branding/promotion.

      • Loyalty/relationship program.

      • Channel/market/consumer survey.

      • Mystery shoppers.

  • Integrated Interactive Marketing: Assist client in utilizing latest digital technology in order to strengthen brand awareness, preference and leads to purchase. Scope of services:

    • Develop interactive communications strategy.

    • Interactive website.

    • Digital games.

    • e-Newsletter.

    • Regular/premium SMS.

    • Database management for customer relationship activities.

  • Integrated Media Enhancer: Assist client in utilizing media for optimum result in order to develop brand awareness, preference and leads to purchase. Scope of services:

    • Media strategy.

    • Media placement.

    • Publication.

    • TV and radio Program.

    • Online TV.

    • Alternative media.

    • Merchandise.

    • Ambient media.

  • Integrated Production: Assist client in utilizing one or more medium with optimum cost effectiveness productions. Scope of services:

    • TV Program: Producing TV Program 30 minutes or Filler 5/10 min. Develop variety contents such as: drama; music; live-taping; sports; edutainment; mom and kids; and lifestyle: cooking, documentary.

    • TV Commercials: Producing 30/15/5 seconds TV commercial. 16 mm camera, digital video camera. Animation 2D/3D.

    • Audio-Video Services: Video profile (corporate, personal). Linear-non linear. Shooting/2D-3D based.

    • Special Broadcasting: Producing special live show/event with video and audio ready for broadcasting.

    • Internet Ready: Producing video for internet based media.

    • Integration of multi media production such as: Event, Audio Video, Online Streaming, Mobile distribution to TV Program and DVD distribution.

    Supported with Integrated Brand Marketing Research: Assist client in auditing the brand in order to maximize future marketing and communication strategy. Scope of services:

    • Brand equity audit.
    • Consumer research.
    • Competitor research.
    • Seller research.
    • Internal research.
    • Real-time digital research.

  • Keywords: Marketing, Video