Inbound marketing is a marketing strategy that focuses on getting found by customers.The opposite is outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements in Print, Radio and Television).
Where do customers go when they don’t currently have a relationship and need a service that you provide?
About 10 years ago, they used to go to the phone book. Today, with decline of the phone book, these customers turn to the Internet to find what they need; it’s easier, faster and more comprehensive. We have over 250,000 local Ottawa inquiries for businesses like yours through web directories we own, like OttawaKiosk.com, OttawaLiving.ca and Ottawa Health.com. We help to connect our visitors with businesses like yours.
In fact we can tell you how many Ottawans are looking for businesses within your business category.
If you’re looking for new customers, you need to be where they are looking. Contact us to find out how many leads or requests you are missing out on. Also ask us which of your competitors are benefiting from our leads.