Welcome Messaging & Cadence
Contact strategy and deliverability best practices are critical elements at this stage of the lifecycle. It is also a great time to find out more about the consumer to serve relevant content downstream.
Leverage consumer profiles beyond geographic and demographic data including preferences, interests and affinities to deliver relevant content and strengthen the consumer-brand relationship.
Reward and Recognition
Rewarding most-valuable-customers is an important element of your program. MVCs are typically advocates for your brand, product and/or service and should be recognized accordingly.
Program Measurement and Promotion