OnPoint Consulting - Services

By: Onpoint Consulting  09-12-2011
Keywords: business model

OnPoint Consulting provides a range of services to our technology clients:

Growth Strategy & Business Design Innovation

  • Market based economic analysis of investment options for companies examining an investment in one or more market spaces and for third party investors examining investment candidates
  • Evaluation of new business designs for companies contemplating a shift in current business model or investment in a new business model

Opportunity Space Identification & New Offer Strategy

  • Optimization of the Go-to-Market (GTM) approach for a new offer or shift in GTM strategy for an existing offer
  • Detailed analysis of the market potential for new product or service at revenue or profit level
  • Identification of adjacent market or "white space" market opportunities

Market Segmentation & Pricing

  • Market segmentation and target market selection for strategic or tactical purposes
  • Pricing strategy and optimization at a segment level

Competitive Strategy

  • Assessment of competitive environment, competitor directions and vulnerabilities
  • Development of response to competitor strengths, weaknesses and actions

Channel Strategy & Ecosystem

  • Optimization of channel selection and strategy
  • Channel tactics for improved performance
  • Market ecosystem strategy & development

Strategic Communications

  • Market Positioning approach
  • Messaging tactics

Keywords: business model