Most B2B leads don't start out ready to buy. So if sales attempts to engage too soon, inevitably it does not result in a sale. The problems with this are two-fold: first sales is left feeling that the lead was no good and secondly since sales is not readily equipped to nurture the lead, the lead gets lost.
One Red Bird's solution to prevent this is to equip marketing to manage, nurture and track the lead until it is ready to hand off to sales.
We help you to develop a plan for converting inquiries into leads and nurturing them until they are ready to hear from sales. We work with you to develop content to meet each phase of the buying cycle and to implement a platform to track and manage it all.